Established in 1949, the Inland Valley Humane Society & S.P.C.A. is a private, nonprofit, full-access animal shelter dedicated to providing a safe refuge for animals in our community(s). Our mission to care for all animals is made possible by friends like you. Every day our dedicated staff ensures that every animal receives food, veterinary care and the attention they need until they can find a forever home. The Inland Valley Society & SPCA is a private, 501c3 nonprofit organization and is supported by contributions, grants, bequests, proceeds from pet adoptions, per licensing and fees for services.
RKD tested annual packages that brought in:
44%
higher overall response rate
$45.93
average gift
54.6%
higher net per donor
44%
higher overall response rate
$45.93
average gift
54.6%
higher net per donor
The Challenge
Increase Response Rates
Inland Humane Valley Society & SPCA’s January Partner & Supporter package response rate was decreasing year over year. To determine if response and average gift could be increased, RKD returned to the Membership theme and tested it against the Partner & Supporter control package.
The Solution
Package Testing
RKD returned to Inland Humane Valley Society and SPCA’s 2015 Membership theme and tested it against the Partner & Supporter package. Both packages included branded envelopes, reply slips and renewal cards that asked donors for their continued support, the only difference was the text changes from ‘Partner & Supporter’ to ‘Member’.
Breakthrough
Higher Responses and Donations
The Membership package won donors over! Inland Humane Valley Society and SPCA saw a 44% higher overall response, a $45.93 average gift and a 54.6% higher net per donor. The donors responded more positively when they were seen as select members of the organization as opposed to partners and supporters.
