RKD tested annual packages that brought in:

44%

higher overall response rate

$45.93

average gift

54.6%

higher net per donor

The Challenge

Increase Response Rates

Inland Humane Valley Society & SPCA’s January Partner & Supporter package response rate was decreasing year over year. To determine if response and average gift could be increased, RKD returned to the Membership theme and tested it against the Partner & Supporter control package.

The Solution

Package Testing

RKD returned to Inland Humane Valley Society and SPCA’s 2015 Membership theme and tested it against the Partner & Supporter package. Both packages included branded envelopes, reply slips and renewal cards that asked donors for their continued support, the only difference was the text changes from ‘Partner & Supporter’ to ‘Member’.

Direct Mail Personalization

Breakthrough

Higher Responses and Donations

The Membership package won donors over! Inland Humane Valley Society and SPCA saw a 44% higher overall response, a $45.93 average gift and a 54.6% higher net per donor. The donors responded more positively when they were seen as select members of the organization as opposed to partners and supporters.

The Membership package won donors over! Inland Humane Valley Society and SPCA saw a 44% higher overall response, a $45.93 average gift and a 54.6% higher net per donor. The donors responded more positively when they were seen as select members of the organization as opposed to partners and supporters.