Building a database to help a national organization reach new heights

Solution

In order to do that, they needed a database provider who could help them build a scalable infrastructure to support their goals for growth. 

At the time, they were mailing roughly 10,000 pieces annually, and they needed help building a database that was clean, secure and up to date. They wanted reliability—to ensure the deliverability of their direct response pieces. 

Through meetings with their internal team, as well as their other vendors, we worked with WWP to: 

• Build a unique, scalable data architecture custom-designed to meet the needs of their omnichannel marketing operations 
• Develop integrations with other marketing platforms—from eCRMs to auction platforms 
• Support the migration of over 3 billion records  

Results

Over the years, WWP has grown exponentially, mailing more than 100 million pieces annually today. Since 2004, their database has grown from 10,000 donors to more than 10 million. 

Because they took the time to invest in their infrastructure, we’ve been able to scale their database with them, supporting all of the mailings, reports and analytics they need. By working so closely with their team and other vendors, we can worry about their database management—so they don’t have to.