Reach the right audience with the right appeal through our predictive intelligence ecosystem. Improve your ROI with machine learning that adapts to donor behavior.
Rising costs and declining response have put a greater strain on budgets. Consumer expectations have also changed with the expansion of digital channels.
The solution is to mail smarter, not harder. Velocity uses AI to identify audience segments and tailor more personalized messages to maximize your ROI.
Eliminate up to 10-20% of mail volume without impacting your net revenue.
Identify “at risk” loyal donors. Automate pre-lapse campaigns with strategic touchpoint differences.
Pinpoint donors who are most likely to renew. Reduce the reliance on co-ops by retaining more of the donors you’ve acquired.
Implement custom omnichannel journeys and motivate the right donors to give monthly with precision targeting.
Eliminate audience communication overlaps. Provide your gift officers with leads that show signs of net revenue growth.
“RKD’s Velocity tool has been a tremendous asset to our fundraising program. Thanks to machine learning, we’ve been able to pinpoint which lapsed donors are more likely to reactivate, helping us allocate our spending more efficiently.”
Go beyond transactional data to evaluate your donors’ behaviors, preferences and interests.
Create audience tiers and put donors on the right journey that maximizes their giving potential.
Cut unproductive mail and reinvest those savings into other revenue-generating activities.
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