Innovation, testing lead to exponential program growth

Solution

Thanks to our strong partnership and the organization’s willingness to run tests and try new things, we were able to introduce the following areas of optimization and innovation over the last five years: 

• Testing aggressively in acquisition to confirm controls 
• Modeling patient names to create a pipeline for donor conversion 
• Focusing on recapturing deeply lapsed names 
• Introducing a monthly rolling patient acquisition program, timing communications with recent hospital visits 
• Completely remodeling their renewal program, introducing tests to find the right offers and packages 
• Introducing co-op models for prospecting to increase donor pool 
• Relaunching the Brigham Circle Society, BWH’s mid-level program 

Results

Through our work, Brigham and Women’s Hospital has experienced exponential growth! Since FY17, the hospital has seen an increase in total net revenue of $1,559,447, or 3,151.2%. Our emphasis on retention has driven program-wide revenue per donor up by 61.8% since FY17. Our engagement strategy has increased retention rates by 26.8%.