< Back to Results Rebuilding growth through agility and audience-first strategy The Challenge During the end of the year, generosity is heightened, and nonprofits need to find ways to stand out to donors. The North Texas Food Bank (NTFB) team wanted to drive brand awareness and traffic to its donation page during its annual year-end Face of Hunger Campaign. They partnered with media strategists at RKD Group to launch a new influencer campaign to inspire local engagement. Our Role Media The Solution We partnered with four local North Texas influencers to connect with their local community and followers and share NTFB campaign messaging. This campaign ran from November 25 to December 27, 2025. The target audience was adults in North Texas with interest in and/or previous behavior linked to donations, fundraising, philanthropy and community issues. We created content for organic and paid social media efforts. Each influencer posted an Instagram Reel, an Instagram Story and an Instagram Feed Post related to the 2X match being offered by NTFB. Also, each influencer posted a different Instagram Feed Post related to the 3X match being offered. The Results The impact was clear and measurable across the entire division: 148% above expected organic reach 261% more impressions via boosted Reels 5.3% engagement rate for organic content 148% above the excepted accounts reached through organic social 261% more impressions by boosting three influencer Reel videos 5.3% engagement rate for organic content 1.34% click-through rate for paid media During an important time of year, this campaign generated impressive engagement and brand awareness for NTFB and its year-end fundraising efforts. Although there were no direct donations, first-time online giving rose 123%, and website sessions grew 218% for November and December year over year. While these results can partially be attributed to the response to the government shutdown, this campaign’s performance was certainly responsible for much of the valuable drive in traffic and visibility. The overwhelmingly positive sentiment from users on these posts emphasizes the importance of NTFB’s cause and appreciation for the influencers using their platforms to raise crucial awareness. Social media campaigns like these can showcase how donating, visiting and volunteering at food banks and other nonprofits benefit local communities while building additional brand familiarity with neighbors and supporters. Click or drag to explore More Results View allView all DCO delivers 3:1 return on investment for LCIFRead more > Digital campaign finds success in direct mailRead more > Securing sustainable major giving with a match fund program Read more > Hurricane forces quick pivot on day-of-giving campaignRead more >
