< Back to Results Strengthening Salesian Mission’s search visibility in a rapidly changing SEO landscape The Challenge Going into 2024, Salesian Missions faced mounting SEO headwinds in an increasingly volatile search environment. Google’s major Core Web Vitals updates and the introduction of AI Overviews caused widespread disruption across the web, with many organizations experiencing dramatic traffic losses and ranking instability. Without intervention, Salesian Missions’ site was at risk of continued organic traffic decline, inefficient indexation and erosion of search visibility—particularly against competitors with stronger technical foundations and cleaner backlink profiles. Salesian Missions partnered with RKD Group to stabilize and strengthen their SEO performance with a clear goal: protect organic visibility, improve site health and establish a sustainable growth trajectory amid rapid changes in how search works. Our Role Organic Search The Strategy RKD implemented a proactive, fundamentals-first SEO strategy focused on improving crawl efficiency, page performance and overall site quality—ensuring the site could withstand algorithm volatility while positioning it for long-term growth. Establishing stability and technical health RKD focused first on resolving core technical issues that limited search engine efficiency and user experience: Recovered 129 broken backlinks, restoring lost link equity and strengthening domain authority Disavowed 2,347 spam backlinks to protect the site from potential ranking penalties Recovered 2,264 missing meta descriptions, improving search visibility and click-through rates Recovered 958 incomplete Open Graph tags, improving content appearance and engagement across social platforms Optimized 1,533 slow-loading pages, improving page speed, user experience and engagement signals These fixes ensured search engines could more effectively crawl, index and interpret key content while creating a more seamless experience for users. The Results The transformation delivered significant, sustained growth across the digital program: 500 Referring domains, a steady, months long increase ~56% Increase in average organic traffic 3,593 Pages crawled As technical improvements took hold, Salesian Missions began to see measurable gains in organic performance. Despite ongoing volatility from algorithm updates and AI-driven search changes, their website demonstrated resilience and a clear upward trajectory. The Results SEO priorities for Salesian Missions will continue to focus on sustainability and adaptability: Prioritizing high-quality, human-centric content that demonstrates experience, expertise, authority and trust Optimizing for voice and conversational search, aligning content with natural, question-based queries Continuing to enhance technical SEO and user experience, including fast load times, mobile responsiveness, clean architecture and structured data Salesian Missions’ SEO journey demonstrates the power of investing in fundamentals, acting proactively and adapting to change. More Results View allView all Building a gift catalog program that generates revenueRead more > Decade-long partnership leads to dramatic omnichannel growthRead more > Reimagining organic social to drive triple-digit growth in engagementRead more > Unwrapping potential: Mid-level strategy unlocks new revenueRead more >
