Optimizing Emails with Personalization
56%
increase in open rate
270%
increase in click through rate
155%
increase in response rate
56%
increase in open rate
270%
increase in click through rate
155%
increase in response rate
The Challenge
Launching a Standout Campaign
Gleaners wanted to optimize the outcome for the Third Gleaners Double Your Donation Day email campaign. They also had specific factors to consider for each campaign month. Their April campaign took place in the middle of the Million Meal Match campaign, so they wanted to be sure that the Double Your Donation Day campaign stood out.

The Solution
Email Personalization
To make sure to get the most out of this campaign, RKD decided to personalize the emails including both first name and county in the subject. The emails also asked for a specific number of gifts from each county. They also needed to consider email timing, which included an announcement about the campaign the day before along with morning, afternoon, and evening emails promoting on the day-of.
