Partners In Health (PIH) strives to achieve two overarching goals: to bring the benefits of modern medical science to those in need and to serve as an antidote to despair. PIH draws on the resources of the world’s leading medical and academic institutions and on the lived experience of the word’s poorest and sickest communities.
RKD tested a direct mail match package which resulted in:
57%
increase in average gift
203%
increase in net income
58%
increase in gross per piece
57%
increase in average gift
203%
increase in net income
58%
increase in gross per piece
The Challenge
January conversion appeal needed help
In the past, PIH’s January conversion appeal was not a big driver of response. With this package we were looking to drive a greater response, with the ultimate goal of acquiring more monthly donors.
The Solution
Direct mail match package drives response
We decided to test adding a $50,000 match package. From other clients and tests, we had learned that matches result in better performance. Adding a match package is a simple and effective, cost-free test. The letter and reply copy both contained match language to encourage donors to convert.
Breakthrough
A big jump in revenue
With a 57% increase in average gift size, 203% increase in net income and 58% increase in gross per piece, the match package was a successful way to target frequent donors for PIH.
