RKD tested a direct mail match package which resulted in:
57%
increase in average gift
203%
increase in net income
58%
increase in gross per piece
57%
increase in average gift
203%
increase in net income
58%
increase in gross per piece
The Challenge
January conversion appeal needed help
In the past, PIH’s January conversion appeal was not a big driver of response. With this package we were looking to drive a greater response, with the ultimate goal of acquiring more monthly donors.

The Solution
Direct mail match package drives response
We decided to test adding a $50,000 match package. From other clients and tests, we had learned that matches result in better performance. Adding a match package is a simple and effective, cost-free test. The letter and reply copy both contained match language to encourage donors to convert.
