Our multi-buyer strategy resulted in:
337%
YOY lift in new donors
49%
giving second gift within 6 months
62%
of new donors being acquired online
337%
YOY lift in new donors
49%
giving second gift within 6 months
62%
of new donors being acquired online
THE CHALLENGE
Meeting the rising need in their community
Like many other food banks during the pandemic, Weld Food Bank needed a way to acquire new donors so they could meet the rising need in their community. They came to RKD Group for help developing a strategy they could add on to their already planned appeals for March and June 2020.

THE SOLUTION
Adding a multi-buyer strategy
In an effort to reach some of the most philanthropic prospects in the organization’s community, we added a multi-buyer strategy into the mix. This focused on high-value donors who appeared on multiple acquisition lists and have shown a strong history of philanthropic support. Second drops were added to each prospect mailing, and the volume was increased to mail more available multi-buyers so that the food bank could acquire more donors and meet the need caused by the pandemic.
