Our multi-buyer strategy resulted in:

337%

YOY lift in new donors

49%

giving second gift within 6 months

62%

of new donors being acquired online

THE CHALLENGE

Meeting the rising need in their community

Like many other food banks during the pandemic, Weld Food Bank needed a way to acquire new donors so they could meet the rising need in their community. They came to RKD Group for help developing a strategy they could add on to their already planned appeals for March and June 2020.

THE SOLUTION

Adding a multi-buyer strategy

In an effort to reach some of the most philanthropic prospects in the organization’s community, we added a multi-buyer strategy into the mix. This focused on high-value donors who appeared on multiple acquisition lists and have shown a strong history of philanthropic support. Second drops were added to each prospect mailing, and the volume was increased to mail more available multi-buyers so that the food bank could acquire more donors and meet the need caused by the pandemic.

breakthrough

Welcoming newly acquired donors to the cause

This one-county food bank acquired 1,293 new donors between March and August, a 337% lift over the same time frame in the previous fiscal year. Most importantly, 49% of newly acquired donors made a second gift to the food bank within a six-month timeframe.

This one-county food bank acquired 1,293 new donors between March and August, a 337% lift over the same time frame in the previous fiscal year. Most importantly, 49% of newly acquired donors made a second gift to the food bank within a six-month timeframe.