RKD ran a successful year-end giving campaign:

60%

of total Annual Giving revenue raised from just this campaign

4 months

Length of year-end giving campaign

The Challenge

Competitive market for philanthropic support

Lurie’s fundraising goals were expanding, with high-performance expectations from senior leadership. At the same time, they were facing fierce and growing competition for mass donor support in the pediatric hospital space.

The Solution

The patient story

RKD implemented real, honest and compelling patient stories that focused on saving children as a societal trust or cause. Ava, a patient who was diagnosed with cancer at the age of 3, was included in all of Lurie’s year-end messaging. With both hard- and soft-selling approaches, Ava’s story was seen across a wide variety of traditional and nontraditional channels, starting in September.

Breakthrough

Authenticity & opportunity

By prioritizing authenticity in our creative strategy, we streamlined our message and creative to work together. The year-end planning started early to ensure a strong, successful finish during the late weeks of December.

By prioritizing authenticity in our creative strategy, we streamlined our message and creative to work together. The year-end planning started early to ensure a strong, successful finish during the late weeks of December.