RKD ran a successful year-end giving campaign:
60%
of total Annual Giving revenue raised from just this campaign
4 months
Length of year-end giving campaign
60%
of total Annual Giving revenue raised from just this campaign
4 months
Length of year-end giving campaign
The Challenge
Competitive market for philanthropic support
Lurie’s fundraising goals were expanding, with high-performance expectations from senior leadership. At the same time, they were facing fierce and growing competition for mass donor support in the pediatric hospital space.

The Solution
The patient story
RKD implemented real, honest and compelling patient stories that focused on saving children as a societal trust or cause. Ava, a patient who was diagnosed with cancer at the age of 3, was included in all of Lurie’s year-end messaging. With both hard- and soft-selling approaches, Ava’s story was seen across a wide variety of traditional and nontraditional channels, starting in September.
