The South Plains Food Bank, Inc. is a humanitarian resource responsible for securing, growing, processing, and distributing food to charitable organizations and persons in need. South Plains Food Bank, Inc. also strives to provide opportunities for persons to break out of the poverty cycle.
The South Plains Food Bank is committed to alleviating hunger and giving hope to the hungry.
Improving Conversions with Mobile
Responsive
donation form design
Custom
page elements
13%
increase in conversions
in 30 days
Responsive
donation form design
Custom
page elements
13%
increase in conversions
in 30 days
Our organization has seen a tremendous increase in online giving as well as public awareness of our mission. RKD’s suggestions and ideas for our digital campaigns has helped greatly in this area of our fundraising portfolio.
Chief Development Officer
The Challenge
Lack of a Mobile-Friendly Donation Form
South Plains Food Bank was working with a legacy donation form built on their CRM that did not have the ability to emphasize the great work the food bank was doing visually, nor was it mobile-friendly. With their email and website hosted on HubSpot, they were sending mobile-optimized emails and driving traffic to a mobile-friendly site, yet donors did not have the same experience when it came to donating.
The Solution
Mobile Optimization
RKD undertook a major redesign of their main donation form, which focused on responsive coding, highlighting successes, removing navigation, and pre-select options.
The final design featured chiclet-style donation amount buttons instead of radial buttons, is built with responsive coding, and has the ability to pre-select gift amounts and giving type. Moreover, the gift linkages copy can change based on the gift-type.
Breakthrough
Conversion Rate Jump
Conversion rates jumped to 44% within 60 days of launch. The visual impact of a website or donation form is critical in constructing the opinion of the donor about your organization. People make snap judgments without thinking twice based of whether or not they like what they see, so we do our best to make sure they do. Design psychology is an indispensable tool for nonprofits, and if you ignore it, you’re likely to lose possible donors.
