St. Labre Indian School

Growing a Revenue Generating Digital Media Program

65%

increase YOY in donations

53%

increase in revenue YOY

5,307

gifts in FY 19

The Challenge

Proving Digital Media Effectiveness

When RKD first approached them with the idea to build a digital media campaign in 2016, St. Labre Indian School was unaware of the impact this channel could bring to their organization. RKD initially tested different forms of media to prove the effectiveness of digital media and showcase how much of an impact it can make on nonprofit organizations.

digital media donor acquisition

The Solution

Steady Growth

RKD put their digital media plan in action. They tested channels and platforms such as paid search, display, and Facebook to increase SLIS’s awareness and raise more donations. With the help of these different digital media channels, SLIS could see an increase in gifts and revenue.

Breakthrough

Increase in Awareness and Revenue

Over the course of three years, donation results increased dramatically as RKD implemented and maintained new digital media channel tactics. They saw drastic increases in their awareness, revenue and donations overall.

Over the course of three years, donation results increased dramatically as RKD implemented and maintained new digital media channel tactics. They saw drastic increases in their awareness, revenue and donations overall.

St. Labre Indian School