St. Labre’s mission is to proclaim the Gospel of Jesus Christ according to Catholic tradition by providing quality education which celebrates our Catholic faith and embraces Native American cultures, primarily the Northern Cheyenn and Crow Tribes, so that Native American individuals and communities of Southeastern Montana are empowered to attain self-sufficiency.
Growing a Revenue Generating Digital Media Program
65%
increase YOY in donations
53%
increase in revenue YOY
5,307
gifts in FY 19
65%
increase YOY in donations
53%
increase in revenue YOY
5,307
gifts in FY 19
The Challenge
Proving Digital Media Effectiveness
When RKD first approached them with the idea to build a digital media campaign in 2016, St. Labre Indian School was unaware of the impact this channel could bring to their organization. RKD initially tested different forms of media to prove the effectiveness of digital media and showcase how much of an impact it can make on nonprofit organizations.
The Solution
Steady Growth
RKD put their digital media plan in action. They tested channels and platforms such as paid search, display, and Facebook to increase SLIS’s awareness and raise more donations. With the help of these different digital media channels, SLIS could see an increase in gifts and revenue.
Breakthrough
Increase in Awareness and Revenue
Over the course of three years, donation results increased dramatically as RKD implemented and maintained new digital media channel tactics. They saw drastic increases in their awareness, revenue and donations overall.
