RKD developed a digital campaign that brought:
145%
increase in overall revenue
300%
increase in new online donors
$5,000
gifts received
145%
increase in overall revenue
300%
increase in new online donors
$5,000
gifts received
The Challenge
Middle of the Month Giving
Akron – Canton Regional Foodbank of Ohio already had their November campaign run, with plans to run another campaign at the end of December around the Christmas time but wanted to see if they could further their results by squeezing in another campaign that increased their middle of December giving.

The Solution
Swift Digital Campaign
RKD quickly implemented a Heart-Warming Meals campaign that included Double and Triple Match offers during the week of December 11. We used emails and lightboxes on Akron – Canton Regional Food Bank of Ohio’s website for promotion; the lightbox creative tied into their Selfless Elf 5k run that would cap off that week, with an animated donation thermometer in the shape of an elf stocking.
