RKD developed a digital campaign that brought:

145%

increase in overall revenue

300%

increase in new online donors

$5,000

gifts received

The Challenge

Middle of the Month Giving

Akron – Canton Regional Foodbank of Ohio already had their November campaign run, with plans to run another campaign at the end of December around the Christmas time but wanted to see if they could further their results by squeezing in another campaign that increased their middle of December giving.

The Solution

Swift Digital Campaign

RKD quickly implemented a Heart-Warming Meals campaign that included Double and Triple Match offers during the week of December 11. We used emails and lightboxes on Akron – Canton Regional Food Bank of Ohio’s website for promotion; the lightbox creative tied into their Selfless Elf 5k run that would cap off that week, with an animated donation thermometer in the shape of an elf stocking.

Breakthrough

Drastic Increase in Revenue and Donors

A middle of the month campaign proved to be just what Akron – Canton Regional Food Bank of Ohio needed and more.

The campaign performed so well that both match funds were met in just 2.5 days, ending the campaign earlier than its planned week-long stint. Overall online revenue increased 145% more than this time period the previous year, along with 300% more new, online donors. There was also a $5,000 gift received during the campaign.

The campaign performed so well that both match funds were met in just 2.5 days, ending the campaign earlier than its planned week-long stint. Overall online revenue increased 145% more than this time period the previous year, along with 300% more new, online donors. There was also a $5,000 gift received during the campaign.