The Food Bank of Lincoln is a proud member of Feeding America. Since their founding in 1982, the food bank has been focused on their mission to alleviate hunger in Southeast Nebraska. From sunup to sundown (and even longer), the Food Bank of Lincoln’s dedicated team and partner agencies work together to put food on the tables of those in need.
“As we prepared for Give to Lincoln Day, the organization, planning and communication with our RKD advisers was collaborative. Not only did our account reps provide quality art and messaging, they assisted the flow of work as our attention remained divided between pressing pandemic work and necessary giving day strategy. It was reassuring to know they had our success top of mind.”
-Michaella J. Kumke, Community Engagement Director at Food Bank of Lincoln
Our Give to Lincoln Day campaign resulted in:
136%
increase in revenue raised year-over-year
$404,944
in donations
1,477
total donations
136%
increase in revenue raised year-over-year
$404,944
in donations
1,477
total donations
The Challenge
Giving day messaging during a pandemic
In 2019, the Food Bank of Lincoln’s Give to Lincoln Day campaign was very successful. We wanted to continue that success in 2020 but were competing with the high volume of COVID-19 messaging. Food Bank of Lincoln had already seen an enormous amount of support from new and existing donors in response to the pandemic. How this support would impact the previously planned community giving day was unpredictable.
The Solution
Focusing on community impact
The 2019 campaign focused on making the Give to Lincoln Day the biggest one yet, so we didn’t want to minimize the achievements and contributions of prior-year donors. The new campaign focused on the resiliency of Lincoln and emphasized that the community would always be worth celebrating. The messaging made an emotional appeal to donors, calling them to give and showing them the impact of their support.
Breakthrough
Resounding support
The community stepped up with resounding support and generosity for the food bank. Food Bank of Lincoln raised $404,944 in revenue from 1,477 donations. This was a 136% increase in revenue raised year-over-year. But best of all, because of this generosity, they can provide approximately 1.2 million meals to those in need during these uncertain times.
