Integrated Digital Fundraising

$50,000

goal met

$116

average gift size

$13,000

from donors new to

online donations

The Challenge

Fundraising For New Equipment

Food Bank for New York City’s Community Kitchen needed to replace an industrial stove and other ageing kitchen equipment. This equipment was essential to fulfilling their mission and RKD was asked to help raise the funds needed to replace the equipment. The goal was to raise at least $50,000 and help get the Community Kitchen back in working order.

The Solution

#GivingTuesday

RKD developed a digital strategy around #GivingTuesday. The campaign would help raise the funds needed to replace the stove and equipment, $50,000. Digital elements included a series of emails, lightboxes, and social media posts.

Breakthrough

Breaking Records

By launching a campaign on #GivingTuesday, RKD was able to raise more revenue than the previous years’ #GivingTuesday campaign for Food Bank for New York City.

 

The $50,000 goal was easily met, 146% more revenue than last year. 427 donations were gifted, at an average of $116 per gift, and RKD brought in 140 new donors to their online fundraising program.

By launching a campaign on #GivingTuesday, RKD was able to raise more revenue than the previous years’ #GivingTuesday campaign for Food Bank for New York City.

The $50,000 goal was easily met, 146% more revenue than last year. 427 donations were gifted, at an average of $116 per gift, and RKD brought in 140 new donors to their online fundraising program.