Integrated Digital Fundraising
$50,000
goal met
$116
average gift size
$13,000
from donors new to
online donations
$50,000
goal met
$116
average gift size
$13,000
from donors new to
online donations
The Challenge
Fundraising For New Equipment
Food Bank for New York City’s Community Kitchen needed to replace an industrial stove and other aging kitchen equipment. This equipment was essential to fulfilling their mission and RKD was asked to help raise the funds needed to replace the equipment. The goal was to raise at least $50,000 and help get the Community Kitchen back in working order.

The Solution
#GivingTuesday
RKD developed a digital strategy around #GivingTuesday. The campaign would help raise the funds needed to replace the stove and equipment, $50,000. Digital elements included a series of emails, lightboxes, and social media posts.
