RKD employed a new strategy that led to:

$230,000

in net revenue

$1,298

average gift

75

upgraded donors

The Challenge

Founder’s Society Growth

Children’s Hospital of Philadelphia wanted to uncover opportunities for growth in their Founder’s Society program (givers of $1,000). They found it difficult to funnel current givers into a higher-level donor pool, so they needed to find the cause of their stalled growth and a new strategy.

The Solution

Creating Donor Models

RKD’s analysis revealed that there was an artificial suppression of higher-level donors and a need for new segmentation practice. We developed new donor models based on a wealth overlay of current and prospective members of the Founder’s Society and targeted those that were most profitable to the program with direct mail appeals.

Breakthrough

224% Increase in Revenue

Donor segmentation proved to be a major success for Children’s Hospital of Philadelphia. By creating donor models of people with financial potential to move up into a higher giving level, the hospital was able to target real leads and generate $230,000 in net revenue with an average gift size of $1,298.

Donor segmentation proved to be a major success for Children’s Hospital of Philadelphia. By creating donor models of people with financial potential to move up into a higher giving level, the hospital was able to target real leads and generate $230,000 in net revenue with an average gift size of $1,298.