RKD employed a new strategy that led to:
$230,000
in net revenue
$1,298
average gift
75
upgraded donors
$230,000
in net revenue
$1,298
average gift
75
upgraded donors
The Challenge
Founder’s Society Growth
Children’s Hospital of Philadelphia wanted to uncover opportunities for growth in their Founder’s Society program (givers of $1,000). They found it difficult to funnel current givers into a higher-level donor pool, so they needed to find the cause of their stalled growth and a new strategy.

The Solution
Creating Donor Models
RKD’s analysis revealed that there was an artificial suppression of higher-level donors and a need for new segmentation practice. We developed new donor models based on a wealth overlay of current and prospective members of the Founder’s Society and targeted those that were most profitable to the program with direct mail appeals.
