Children’s Hospital of Philadelphia (CHOP) is the nation’s first hospital devoted exclusively to the care of children. Since our start in 1855, CHOP has been the birthplace for countless breakthroughs and dramatic firsts in pediatric medicine. Built on a foundation of delivering safe, high-quality, family-centered care, the Hospital has fostered medical discoveries and innovations that have improved pediatric healthcare and saved countless children’s lives.
RKD employed a new strategy that led to:
$230,000
in net revenue
$1,298
average gift
75
upgraded donors
$230,000
in net revenue
$1,298
average gift
75
upgraded donors
The Challenge
Founder’s Society Growth
Children’s Hospital of Philadelphia wanted to uncover opportunities for growth in their Founder’s Society program (givers of $1,000). They found it difficult to funnel current givers into a higher-level donor pool, so they needed to find the cause of their stalled growth and a new strategy.
The Solution
Creating Donor Models
RKD’s analysis revealed that there was an artificial suppression of higher-level donors and a need for new segmentation practice. We developed new donor models based on a wealth overlay of current and prospective members of the Founder’s Society and targeted those that were most profitable to the program with direct mail appeals.
Breakthrough
224% Increase in Revenue
Donor segmentation proved to be a major success for Children’s Hospital of Philadelphia. By creating donor models of people with financial potential to move up into a higher giving level, the hospital was able to target real leads and generate $230,000 in net revenue with an average gift size of $1,298.
