RKD Group built an awareness campaign that brought:
14,758
clicks
0.25%
click-through rate
13,062
engaged sessions
14,758
clicks
0.25%
click-through rate
13,062
engaged sessions
The Challenge
Increasing Website Engagement
American Kidney Fund faced two major challenges. The first was finding a way to increase share of voice and their reach. Second was increasing engagement on their site. These challenges told us that we needed to develop prospecting and awareness campaigns.

The Solution
Native Advertising
When properly placed, Native Ads can drive large amounts of traffic to the clients site. Native Ads are appealing to viewers because they follow the same content form as the page it is placed in and do not disrupt the current content on the page.
