Breakthroughs Never Thought Possible
Our Work Makes a Difference
It’s in our DNA not only to serve great, world-changing causes, but to do so with such excellence that we create breakthroughs never thought possible. Sort by cause or service to find out how we’re helping nonprofit organizations with donor engagement and creating fundraising and marketing breakthroughs for our clients.
Operation Smile
Strategic approach breathes new life into fundraising
RKD developed a family of control appeals and instituted rigorous offer, creative and segmentation testing in an effort to continually optimize.
Save the Children USA
Audience targeting, innovative content promote lead generation
Prior to partnering with RKD Group, Save the Children ran a digital lead generation program that was used to fuel donor and sponsor acquisition.
Cleveland Animal Protective League
Virtual event promotes engagement, lifts revenue
We worked with Cleveland Animal Protective League to develop an engaging event that would help them raise revenue.
City Rescue Mission
Forming deeper connections with thank-you calls, handwritten notes
Like many human service organizations, City Rescue Mission saw a large influx of gifts from new and reactivated donors in the fall of 2020.
Atlanta Humane Society
Major donor model lifts revenue in just three months
Thanks to the targeted messaging and strategic communications, Atlanta Humane Society saw 57 donors upgrade to their Guardians Circle.
Food Bank of Central & Eastern North Carolina
A digital focus on monthly donors increases revenue
Having a monthly donor program is a great way to connect with a dedicated group of donors and establish a steady, reliable source of revenue.
The Salvation Army Northwest Division
Omnichannel strategy leads to year-over-year program growth
After just six months of partnership, The Salvation Army Northwest Division saw some pretty incredible results!
Nuestros Pequeños Hermanos
Transforming local events into a virtual experience delivers huge revenue lift
RKD Group worked with NPH to transform their regional, in-person event into a national virtual event experience.
St. Mary’s Food Bank
Acquisition is a year-round investment
Like many other nonprofit organizations prior to the pandemic, St. Mary’s Food Bank was seeing acquisition get harder each year.
Humane Society of Tampa Bay
Major donor model reveals key prospect
In the midst of a capital campaign, the Humane Society of Tampa Bay needed a way to expand their pool of major donors.
Humane Society of Tampa Bay
Reinvesting in acquisition pays off
Cuts to acquisition can take years to come back from, however the move to reinvest in their acquisition efforts paid off in more ways than one.
American Bible Society
Multichannel strategy shift results in all-time revenue highs
American Bible Society had to make the difficult decision to scale back their budget, creating an even more challenging Q3 and Q4.
Ready for your Breakthrough?
RKD Group will work with you, hand-in-hand, to achieve breakthroughs that increase your donor reach, spark meaningful constituent engagement and fuel your multi-channel fundraising. We are the fundraising and marketing company that creates breakthroughs never thought possible.
City Rescue Mission
Virtual event engages major donors and expands reach
Due to the continued spread of COVID-19, City Rescue Mission was unable to host one of their annual fundraising events in person.
Hawkeye Area Community Action Program Food Reservoir
Digital disaster campaign meets match within 72 hours
After a local company offered a $25,000 match, the RKD digital team quickly came up with a campaign to get the message out.
Long Island Cares
Food bank raises revenue for pet pantry
In partnership with the Animal Relief Fund, Long Island Cares food bank created a pet pantry at their facility, called Baxter’s Pet Pantry.
Animal Rescue League of Iowa
Creating an online giving day pays off
The Animal Rescue League of Iowa was looking for an out-of-the-box way to mix up their fundraising efforts.
Los Angeles Mission
Multichannel COVID-19 messaging increases revenue
When COVID-19 began to spike in California in the spring, Los Angeles Mission was facing numerous challenges while serving on the front lines.
UNHCR Canada
Multichannel package beats revenue projections
We worked to design a multichannel campaign featuring a distinctive package tailored for the $500+ middle donors.
City Rescue Mission
Multichannel disaster response increases revenue
Our integrated, multichannel response was a significant revenue driver for City Rescue Mission this fiscal year.
Brigham and Women’s Hospital
Multichannel emergency response aids in front-line efforts
As one of the leading hospitals in the country, Brigham and Women’s Hospital took the lead in the fight against COVID-19.
Feeding the Gulf Coast
Targeting lapsed donors for reactivation
Feeding the Gulf Coast’s bi-monthly anniversary letters have reactivated a total of 194 donors.
Food Bank of Lincoln
Giving day campaign provides meals to those in need
The new campaign focused on the resiliency of Lincoln and emphasized that the community would always be worth celebrating.
Food Bank of Northern Indiana
Additional emergency appeal provides disaster relief
When COVID-19 began to spread across the U.S. in March, food banks immediately saw an increase in demand.
Seraphic Mass Association
Digital media campaign targets prayer requests
Our digital efforts paid off, breaking through the noise of COVID-19-related messaging circulating online.
Ready for your Breakthrough?
RKD Group will work with you, hand-in-hand, to achieve breakthroughs that increase your donor reach, spark meaningful constituent engagement and fuel your multi-channel fundraising. We are the fundraising and marketing company that creates breakthroughs never thought possible.
Houston Food Bank
Driving emergency donation conversions with Google Grant management
Since the pandemic began in mid-March, Houston Food Bank’s Google Grant has dramatically increased its donation conversions.
Connecticut Food Bank
Disaster relief optimizations, increased spend help lift conversions
During the COVID-19 pandemic, Connecticut Food Bank saw a drastic increase in demand for its services.
Food Bank of Central & Eastern North Carolina
Increased spend, Ad Grant optimizations help disaster relief efforts
RKD created COVID-19 ads and keywords to attract more relevant traffic and raise awareness.
North Texas Food Bank
Google Grant disaster optimizations help maximize impact
The COVID-19 pandemic resulted in a sharp increase in demand and search traffic for North Texas Food Bank.
Los Angeles Mission
Emergency appeal raises revenue, average gift
As the COVID-19 pandemic advanced, Los Angeles Mission faced a whole new set of challenges on Skid Row.
Westmoreland County Food Bank
Emergency appeal meets urgent need for donations
As the COVID-19 pandemic began to progress and impact the economy, Westmoreland County Food Bank saw a rise in need for emergency food assistance.
City Rescue Mission
Mid-major Easter cultivation cards provide hope during challenging time
The success of this piece was a direct correlation to the strategic steps made to strengthen relationships among mid-major donors.
SPCA of Texas
Diversified digital approach brings in year-over-year growth
RKD implemented a strategy that took a more diversified approach to messaging in an attempt to not only meet projection numbers but exceed them.
St. Labre Indian School
Text message during pandemic brings in online donations
The text explained to donors how COVID-19 was directly impacting the school and led to a donation form that provided details on the work St. Labre is doing.
City Rescue Mission
Mid-major strategy wins back top donor
Through RKD’s coaching, the City Rescue Mission team began to understand the core issues behind the donor’s disappointment.
Halo Animal Rescue
Pre-churn strategy reactivates lapsed donors
The response rate for this segment of donors increased by 2.2% over the previous year, and the average gift was raised by 35.57%.
Coast Guard Foundation
New test package raises response rate, net income
This year, we were looking for a new offer to test against the long-standing control offer of drug smuggling with the goal of increasing engagement.
Ready for your Breakthrough?
RKD Group will work with you, hand-in-hand, to achieve breakthroughs that increase your donor reach, spark meaningful constituent engagement and fuel your multi-channel fundraising. We are the fundraising and marketing company that creates breakthroughs never thought possible.
The Salvation Army Southern California
Converting digital disaster donors
Our media campaign converted 8% of the donors who had previously only given to disaster response and had not made additional donations in more than 13 months.
Connecticut Food Bank
Urgent messaging increases year-end donations
Urgent asks with simplified messaging resulted in a great December for Connecticut Food Bank.
Food Bank of Delaware
Optimized Google Grant lowers CPA
In 2018, RKD was able to optimize Food Bank of Delaware’s Google Grant spend toward their conversion goals.
Children's Hospital of Philadelphia
Story-led package lifts average gift and revenue
RKD replaced CHOP’s institutional spring label control package with a more personal “story-led” package.
Children's Hospital of Philadelphia
New ask array cultivates major donors
CHOP is always looking for solutions that will shorten the amount of time it takes for a donor to make a mid-level/major gift.
City Rescue Mission
Q4 digital campaign boosts revenue
RKD provided a special Q4 budget and portfolio for City Rescue Mission.
Houston Food Bank
Emergency appeal email helps drive donations
Houston Food Bank experienced a devastating ammonia leak in their coolers, resulting in the loss of 1.8 million pounds of food.
Utah Food Bank
Award-winning digital strategy increases revenue
Our diversified approach to their digital strategy generated record-breaking digital revenue and two award-winning match campaigns.
Animal Rescue League of Iowa
Using data to revive fundraising
In the program’s first year, we doubled the number of acquisition mailings in October, November and December.
Utah Food Bank
Record-breaking email donations on Giving Tuesday
Last year, Utah Food Bank’s award-winning Giving Tuesday campaign was a tremendous success. This year, we set our sights on matching it.
St. Mary's Food Bank
Building a revenue-generating email program
The two digital-only campaigns brought in more revenue than all the previous year’s email campaigns combined.
Children's Health
A blind carrier test increases response and gift size
The blind carrier was determined a success, with a 19.8% increase in response rate and a 66.6% increase in average gift size over the control carrier.
Ready for your Breakthrough?
RKD Group will work with you, hand-in-hand, to achieve breakthroughs that increase your donor reach, spark meaningful constituent engagement and fuel your multi-channel fundraising. We are the fundraising and marketing company that creates breakthroughs never thought possible.
South Plains Food Bank
Creating a giving day pays off beyond revenue
SPFB wanted to create a custom giving day to promote during Hunger Action Month (September).
North Texas Food Bank
Million meals package drives revenue
With this package test, cost did not increase, yet all other metrics multiplied.
Partners in Health
A November initial appeal drives year-end revenue
We saw positive results from the test, with a 34% increase in average gift size and a 40% increase in net income.
Partners in Health
A January match appeal drives response
With a 57% increase in average gift size, 203% increase in net income and 58% increase in gross per piece, the match package was a success.
Institute for Veterans and Military Families
New email widget increases email signups
RKD Group designed a pop-up email widget to live at the bottom of their site.
Los Angeles Mission
A summer match follow-up appeal increases response and revenue
LAM’s May Follow-Up appeal did not perform as well as it had previously. LAM wanted to drive a higher response rate and increase net revenue.
North Texas Food Bank
Multichannel focus boosts revenue
RKD developed a robust content calendar that planned out all direct mail, online, email and media efforts for the fiscal year.
Food Bank of the Rockies
Holiday labels deliver donations
RKD Group implemented a direct mail testing strategy involving holiday labels for two mailing lists: lapsed donors and potential new donors.
Lurie Children's Hospital of Chicago
Successful “year-end giving” is a four-month project
RKD implemented real, honest and compelling patient stories that focused on saving children as a societal trust or cause.
Central California Food Bank
One-day email campaign tops monthly revenue projection
The one-day email campaign brought in more revenue than what was projected for the entire month of August.
Inland Valley Humane Society & SPCA
Package testing boosts donor response
RKD implemented a membership program for the Inland Humane Society & SPCA that boosted donor response and increased the average gift size.
Houston Food Bank
Google Ad Grants support disaster relief
RKD rapidly implemented a disaster relief campaign that generated awareness and connected those displaced by the hurricane with necessary resources.
Ready for your Breakthrough?
RKD Group will work with you, hand-in-hand, to achieve breakthroughs that increase your donor reach, spark meaningful constituent engagement and fuel your multi-channel fundraising. We are the fundraising and marketing company that creates breakthroughs never thought possible.
Parkinson's Foundation
Driving registrations with digital media
RKD implemented a targeted digital media strategy that raised awareness and boosted participation in the annual Parkinson’s Foundation 5k walk.
SPCA of Texas
Google Ad Grants drive donations for disaster relief
RKD conducted a Google Ad Grant Campaign that generated awareness and engagment to help with the influx of animals in the SPCA’s care during the hurricane.
Los Angeles Mission
Award winning website increases revenue
RKD executed a website redesign that brought a 15.73% increase in website conversions and 73.41% increase in mobile revenue.
Food Bank of Contra Costa & Solano
Multichannel strategy generates new revenue
RKD implemented a triple match campaign that helped accumulate 271 donations. This campaign accounted for 34% of the account’s total 797 donations to date.
St. Labre Indian School
Holistic approach boosts annual match campaign
RKD created a multichannel year end strategy that provided great success bringing in a total of $1,778,436 gross revenue across all channels.
Brigham Health - Brigham and Women's Hospital
Boosting revenue with #GivingTuesday match
Triple match campaign raises almost half the total email-specific revenue generated from the entire previous fiscal year.
SPCA of Texas
Rebooting a Google Ad Grant
RKD created a custom strategy that fueled optimization within their Google Ad Grant and acquire more than 3,100 new emails within the first year.
St. Mary's Food Bank
Breaking records by building urgency
Bringing in $245,812 in gross revenue, the 31 Days of Giving Email Campaign implemented by RKD Group was the most successful campaign in St. Mary’s history.
Utah Food Bank
Increasing revenue with end of year matching gift
RKD Group conducted a year end match campaign that broke all online giving records for email and lightboxes. Ultimately, increasing overall online revenue.
North Texas Food Bank
Multichannel strategy increases website traffic
RKD Group implemented paid search and email campaigns that brought an instant rise in North Texas Food Bank’s website interaction.
Connecticut Food Bank
Increasing December gifts with 31 Days of Giving
RKD Group implemented a 31 Days of Giving Campaign that brought an average gift size of $216 and 136 gifts given overall.
American Bible Society
Implementing match challenge to prevent lapsed donors
RKD Group implemented a multichannel strategy that brought 1,800 re-engaged donors that have the potential to raise almost $250,000 next year.
Ready for your Breakthrough?
RKD Group will work with you, hand-in-hand, to achieve breakthroughs that increase your donor reach, spark meaningful constituent engagement and fuel your multi-channel fundraising. We are the fundraising and marketing company that creates breakthroughs never thought possible.
Children's Hospital of Philadelphia
Driving revenue with donor segmentation
RKD Group employed a new strategy that allowed them to target real leads. Which generated $230,000 in net revenue with an average gift size of $1,298.
Heart & Stroke Foundation
Stewardship campaign improves new mid-level donor program
The stewardship campaign was an extreme success, generating appreciation calls while raising over $1 million in revenue.
Animal Rescue League of Iowa
Quadruple match campaign boosts revenue
RKD Group conducted a quadruple match campaign that brought in nearly as much revenue and more donations than #GivingTuesday.
American Bible Society
Driving planned giving with direct mail
RKD Group built a planned giving campaign that brought three times the yearly average of intentions in just one month.
Brigham Health - Brigham and Women's Hospital
Targeted donor expansion
RKD Group implemented a geo-targeted strategy that resulted in a 25% year-over-year program, producing increased response rate and average gift size.
Save the Children
Holiday catalog re-work boosts growth
RKD Direct Point was challenged to boost growth in the catalog and reach new levels of revenue and segmentation expansion.
Akron-Canton Regional Food Bank
Heart-warming meals
RKD Group developed a digital campaign that performed so well that both match funds for Akron – Canton Regional Food Bank were met in just 2.5 days.
The Salvation Army
Direct mail acquisition rebound
RKD Group built a new list strategy that exceeded forecasted net revenue goals and Thanksgiving and Christmas mailings.
Christian Blind Mission
Integrated video campaign increases revenue from mid-level donors
A proprietary IVC that utilized targeted communication efforts that were creatively designed to build excitement and urgency.
American Bible Society
Awareness and engagement with native ads
RKD Group implemented a traffic-driving campaign that generated not only a new audience, but the right audience for the American Bible Society.
Save the Children Canada
A comprehensive donor acquisition brings in revenue
Our first step was to perform a competitive analysis within the market to determine what was working and what was not.
The Salvation Army
Year-end digital turnaround
RKD Group built a multichannel strategy that was able to provide year-over-year increases in revenue, gifts, and conversions for The Salvation Army.
Ready for your Breakthrough?
RKD Group will work with you, hand-in-hand, to achieve breakthroughs that increase your donor reach, spark meaningful constituent engagement and fuel your multi-channel fundraising. We are the fundraising and marketing company that creates breakthroughs never thought possible.
St. Labre Indian School
Growing a revenue-generating digital media program
RKD developed and implemented a fundraising program that brought a dramatic increase in awareness, revenue and donations overall.
American Kidney Fund
Building new audiences with native ads
See how we built an awareness campaign that boosted engagement and achieved breakthrough CTA results.
Coast Guard Foundation
Hurricane Harvey fundraising support
After Hurricane Harvey devastated Houston, RKD was quick to develop and execute a successful emergency fundraising campaign.
Operation Blessing International
Full-funnel digital media strategy
Within the first 8 months, our teams were able to drive almost $500,000 in revenue for the program, making over $120 at the point of donation.
The Salvation Army
Increasing mid-level donor revenue
RKD Group created a high-touch appeal that improved the Salvation Army’s direct mail campaign metrics, with a net revenue increase of 99.98%.
The Association of the Miraculous Medal
Recovering and optimizing a Google Ad Grant
RKD Group rebooted a Google Ad Grant program that maximized The Association of the Miraculous Medal’s Ad Grant spend to $10,000 & boosted donations.
Salesian Missions
Maximizing the most of earned media
By taking advantage of current events, this campaign drove 16,362 unique page views and brought in 419 new email addresses for the organization.
SPCA of Texas
Multivariate testing brings donations
Regular A/B testing optimizes all areas of fundraising. This breakthrough helped us discover donor motivations and optimize their website.
Gleaners Community Food Bank
Personalized email campaigns
When people are given the chance to see that they were specifically selected to help support a cause, a sense of responsibility is attached that would otherwise be absent.
The Coast Guard Foundation
Data analysis to target new donors
Through careful targeting and placing the right offer to the right people, RKD was able to integrate brand goals with the target market.
South Plains Food Bank
Improving conversion with mobile
Conversion rates jumped to 44% within 60 days of launch.
Food Bank for New York City
#GivingTuesday fundraising
Food Bank for New York City’s Community Kitchen needed to replace ageing kitchen equipment, and RKD was asked to quickly raise $50,000.
Ready for your Breakthrough?
RKD Group will work with you, hand-in-hand, to achieve breakthroughs that increase your donor reach, spark meaningful constituent engagement and fuel your multi-channel fundraising. We are the fundraising and marketing company that creates breakthroughs never thought possible.
MD Anderson
Leveraging email to cultivate donors
Telling patient stories lead to more mission-connected donors, who chose to give more even with layering in communication where the ‘ask’ was more passive.
Animal Rescue League of Iowa
Email appeal strategy drives donations
Informing the donors of rescue stories and emergency need situations inspired them to give, increasing email revenue from 1% to 34%.
Food Bank for New York City
Increasing visibility
RKD enhanced the traditional year-end matching gift campaign by creating a more integrated strategy that involved direct mail, emails, light boxes and more.
American Kidney Fund
Increasing brand awareness
An optimized website and multi-layer approach reduced bounce rates and increased “starting registrations” by 128%.
Vietnam Veterans Memorial Fund
Creating deeper relationships
RKD’s lapsed reactivation strategy led to a 91% increase in the number of reactivated donors.
American Bible Society
Digital media fundraising success
Analytics provided the optimal target audience. Digital media enabled them to share their story and build relationships with their future donors.
Braille Institute
A/B testing reveals donor motivation
Split testing revealed donor motivations centered around children’s needs, boosting gift size and net income.
Lurie Children's Hospital
Multichannel success
A multi-channel donor conversion strategy that began as a list-building campaign sparked new email acquisition and donor conversion.
Ready for your Breakthrough?
RKD Group will work with you, hand-in-hand, to achieve breakthroughs that increase your donor reach, spark meaningful constituent engagement and fuel your multi-channel fundraising. We are the fundraising and marketing company that creates breakthroughs never thought possible.