The Salvation Army, an international movement, is an evangelical part of the universal Christian Church. Its message is based on the Bible. Its ministry is motivated by the love of God. Its mission is to preach the gospel of Jesus Christ and to meet human needs in His name without discrimination.
RKD built a multichannel strategy that brought:
63%
increase in YOY Oct-Dec revenue
53%
increase in YOY Oct-Dec gifts
68%
lift in YOY Thanksgiving Campaign
63%
increase in YOY Oct-Dec revenue
53%
increase in YOY Oct-Dec gifts
68%
lift in YOY Thanksgiving Campaign
The Challenge
New Client Needing to Re-Engage Donors
The Salvation Army came to RKD Group near the end of 2017 with a shrinking donor base. The digital team had to re-inspire their donors, improve digital elements, and implement successful Thanksgiving, Giving Tuesday, Christmas, and Year End campaigns.
The Solution
New Creative and Smarter Strategy
To re-inspire their donors, RKD Group delivered a Fall Report newsletter, priming their audience for the asks they would get in the upcoming months. Year End campaigns were then launched with optimized emails, new digital elements, and accompanying homepage banners, lightboxes, and social posts.
Breakthrough
Smarter strategy brings in more gifts
RKD Group was able to provide year-over-year increases in revenue, gifts, and conversions for The Salvation Army, by implementing smarter digital fundraising strategies. Priming their audience for giving in October and improving existing digital elements supported extremely successful Thanksgiving, Giving Tuesday, Christmas, and Year End campaigns.
