RKD built a multichannel strategy that brought:

63%

increase in YOY Oct-Dec revenue

53%

increase in YOY Oct-Dec gifts

68%

lift in YOY Thanksgiving Campaign

The Challenge

New Client Needing to Re-Engage Donors

The Salvation Army came to RKD Group near the end of 2017 with a shrinking donor base. The digital team had to re-inspire their donors, improve digital elements, and implement successful Thanksgiving, Giving Tuesday, Christmas, and Year End campaigns.

The Solution

New Creative and Smarter Strategy

To re-inspire their donors, RKD Group delivered a Fall Report newsletter, priming their audience for the asks they would get in the upcoming months. Year End campaigns were then launched with optimized emails, new digital elements, and accompanying homepage banners, lightboxes, and social posts.

Breakthrough

Smarter strategy brings in more gifts

RKD Group was able to provide year-over-year increases in revenue, gifts, and conversions for The Salvation Army, by implementing smarter digital fundraising strategies. Priming their audience for giving in October and improving existing digital elements supported extremely successful Thanksgiving, Giving Tuesday, Christmas, and Year End campaigns.

RKD Group was able to provide year-over-year increases in revenue, gifts, and conversions for The Salvation Army, by implementing smarter digital fundraising strategies. Priming their audience for giving in October and improving existing digital elements supported extremely successful Thanksgiving, Giving Tuesday, Christmas, and Year End campaigns.