NPH USA transforms the lives of vulnerable children in Latin America and the Caribbean by supporting the homes, health services and educational programs of Nuestros Pequeños Hermanos. Together, they help children overcome poverty and become leaders in their own communities.
In response to the virtual event, NPH saw:
99
first-time donations
$213k
in revenue raised
600%
year-over-year increase in revenue
99
first-time donations
$213k
in revenue raised
600%
year-over-year increase in revenue
THE CHALLENGE
Cancellation of local U.S. events
With in-person events no longer an option during the COVID-19 pandemic, Nuestros Pequeños Hermanos (NPH) was forced to cancel its annual traveling regional event in the U.S. that raises money for St. Damien Pediatric Hospital in Haiti. They needed a virtual solution that would appeal to their audience of medical professionals, help raise money to support St. Damien’s and increase membership of their collaborative.
THE SOLUTION
Immersive experience that transported attendees
RKD Group worked with NPH to transform their regional, in-person event into a national virtual event experience. Through some carefully crafted production and well-thought-out content, NPH immersed their attendees into Haiti’s culture.
The show included native music, pictures of Haiti and the children donors were helping, and a marquee speaker. This transportive experience gave audience members something to talk about in the chat during the event and well after. Because this event was virtual, NPH was able to expand their reach, opening up invites to donors across the nation and allowing people who may have missed the evening to view it at a later date.
We coached their staff to be intentional about how they engaged with all attendees. They reached out to everyone who was registered, sent copies of the marquee speaker’s book and positioned fundraising asks well before the event arrived.
breakthrough
Major lift in revenue, new donors
Going virtual was an incredible success! Not only were NPH able to expand attendance by more than 50%, the recording continues to be viewed weeks after the event’s conclusion. By focusing on production and creating an immersive experience, NPH welcomed 99 first-time donors to their cause. With more than $213,000 raised, revenue increased by 600% year-over-year.
