Strategy Driven by Data
A/B
email testing
150%
increase in memorial gifts
142%
increase in donations
A/B
email testing
150%
increase in memorial gifts
142%
increase in donations
“The SPCA of Texas and RKD are true partners, and this partnership has allowed us to increase our reach and fundraising by percentages well into the double digits.”
Vice President, Communications
The Challenge
What Brings In More Gifts?
SPCA of Texas sent out multiple animal rescue stories in March and was trying to decide whether or not horse rescue stories would bring in higher gifts or more overall revenue. They also needed a better platform for Memorial Giving, which was buried in the “Ways to Give” section of their website, because people had called looking for the option.

The Solution
Multivariate Testing
RKD split-tested Horse Rescue Stories vs Dog/Cat Rescue Stories to see if horse rescue stories would bring in higher gifts.
To make the option for Memorial Giving more accessible on the website the solution was simple: make the option more visible. RKD maximized visibility by adding a link under the DONATE button in the navigation on the homepage of the website.
