RKD conducted a digital Giving Tuesday campaign that resulted in:
$101,400
in revenue raised from 495 gifts
25%
increase from last year’s Giving Tuesday campaign
$53,000
raised from a single email
$101,400
in revenue raised from 495 gifts
25%
increase from last year’s Giving Tuesday campaign
$53,000
raised from a single email
The Challenge
Matching last year’s Giving Tuesday campaign
Last year, Utah Food Bank’s award-winning Giving Tuesday campaign was a tremendous success. This year, we set our sights on matching it.

The Solution
Digital promotion of a popular PSA
Once again, we leveraged Utah Food Bank’s highly popular PSA, “Are You Going to Eat That?” We launched a special preview email on the Saturday before Giving Tuesday and a lightbox that automatically played the video. The match amount was increased from $10,000 to $25,000. Utah Food Bank provided additional support to our campaign through social media and blog posts.
