For more than 115 years, Utah Food Bank has stayed true to its objective of serving those in need throughout the state. They work tirelessly with community partners and volunteers to continue making an impact and fulfilling their mission of “fighting hunger statewide.”
RKD conducted a digital Giving Tuesday campaign that resulted in:
$101,400
in revenue raised from 495 gifts
25%
increase from last year’s Giving Tuesday campaign
$53,000
raised from a single email
$101,400
in revenue raised from 495 gifts
25%
increase from last year’s Giving Tuesday campaign
$53,000
raised from a single email
The Challenge
Matching last year’s Giving Tuesday campaign
Last year, Utah Food Bank’s award-winning Giving Tuesday campaign was a tremendous success. This year, we set our sights on matching it.
The Solution
Digital promotion of a popular PSA
Once again, we leveraged Utah Food Bank’s highly popular PSA, “Are You Going to Eat That?” We launched a special preview email on the Saturday before Giving Tuesday and a lightbox that automatically played the video. The match amount was increased from $10,000 to $25,000. Utah Food Bank provided additional support to our campaign through social media and blog posts.
Breakthrough
Record-breaking email donations
The results were incredible! We met the match amount within the first day of the campaign launch on Saturday and received large gifts to both emails and lightboxes. The morning email on Giving Tuesday was the best email Utah Food Bank had ever sent, generating over 100% more revenue than their previous “best” email – that’s more than $53,000 from a single email.
