RKD conducted a digital Giving Tuesday campaign that resulted in:

$101,400

in revenue raised from 495 gifts

25%

increase from last year’s Giving Tuesday campaign

$53,000

raised from a single email

The Challenge

Matching last year’s Giving Tuesday campaign

Last year, Utah Food Bank’s award-winning Giving Tuesday campaign was a tremendous success. This year, we set our sights on matching it.

The Solution

Digital promotion of a popular PSA

Once again, we leveraged Utah Food Bank’s highly popular PSA, “Are You Going to Eat That?” We launched a special preview email on the Saturday before Giving Tuesday and a lightbox that automatically played the video. The match amount was increased from $10,000 to $25,000. Utah Food Bank provided additional support to our campaign through social media and blog posts.

Breakthrough

Record-breaking email donations

The results were incredible! We met the match amount within the first day of the campaign launch on Saturday and received large gifts to both emails and lightboxes. The morning email on Giving Tuesday was the best email Utah Food Bank had ever sent, generating over 100% more revenue than their previous “best” email – that’s more than $53,000 from a single email.

The results were incredible! We met the match amount within the first day of the campaign launch on Saturday and received large gifts to both emails and lightboxes. The morning email on Giving Tuesday was the best email Utah Food Bank had ever sent, generating over 100% more revenue than their previous “best” email – that’s more than $53,000 from a single email.