The SPCA of Texas is the leading animal welfare agency in North Texas with two shelters and three spay/neuter clinics located in Dallas and McKinney and serves as an active resource center providing an array of programs and services that bring people and animals together to enrich each other’s lives.
RKD created a custom strategy that brought:
Optimized
Ad Grant performance
$40,000
monthly average spend
3,100
newly acquired emails
Optimized
Ad Grant performance
$40,000
monthly average spend
3,100
newly acquired emails
The Challenge
Underperforming Google Ad Grant
SPCA of Texas came to RKD Group with a need to fix their fledgling Google Ad Grant account. The regional animal welfare organization was stifled in their growth, restricted in the monthly spend and wanted to use the Ad Grant to acquire email addresses.
The Solution
Custom Landing Pages
RKD created a Google Ad Grant strategy that improved poor performance, then fueled optimization to help SPCA of Texas hit their goals through a custom landing pages strategy.
Breakthrough
Newly, Acquired Emails
Within months, the Ad Grant was performing optimally with an average spend near $40,000 per month, and within the first year more than 3,100 new emails were acquired.
