RKD created a custom strategy that brought:

Optimized

Ad Grant performance

$40,000

monthly average spend

3,100

newly acquired emails

The Challenge

Underperforming Google Ad Grant

SPCA of Texas came to RKD Group with a need to fix their fledgling Google Ad Grant. The regional animal welfare organization was stifled in their growth, restricted in the monthly spend and wanted to use the Ad Grant to acquire email addresses.

The Solution

Custom Landing Pages

RKD created a strategy that improved poor performance, then fueled optimization to help SPCA of Texas hit their goals through a custom landing pages strategy.

Breakthrough

Newly, Acquired Emails

Within months, the Ad Grant was performing optimally with an average spend near $40,000 per month, and within the first year more than 3,100 new emails were acquired.

 

Within months, the Ad Grant was performing optimally with an average spend near $40,000 per month, and within the first year more than 3,100 new emails were acquired.