RKD ran a one-day, triple-match email campaign that brought:

154%

increase in revenue compared to last August

$16,904

raised in one-day campaign

266%

increase in average gift from August year-over-year

The Challenge

Email audience not previously donation-driven

Central California Food Bank was a new client to RKD, and this was the first email campaign sent for them. The client assumed their email audience was not donation-driven because of their response to email campaigns in the past.

The Solution

A one-day, triple-match campaign

To honor the one-year anniversary of CCFB’s new facilities and get email subscribers excited about donating, RKD implemented a one-day, triple-match email campaign. The message emphasized how the new facilities can hold more food and serve more neighbors, and, in celebration, all gifts for one day would be tripled to make an even bigger impact.

Breakthrough

Campaign exceeded projected revenue for the entire month

The one-day email campaign brought in more revenue than what was projected for the entire month of August. The email audience responded to the call-to-action email technique and showed their support for the Central California Food Bank with $16,904 in donations.

The one-day email campaign brought in more revenue than what was projected for the entire month of August. The email audience responded to the call-to-action email technique and showed their support for the Central California Food Bank with $16,904 in donations.