The Central California Food Bank (CCFB) is dedicated to ending hunger in Central California. Founded in 1992, they provide food to more than 220 agencies in Fresno, Madera, Kings Kern and Tulare Counties and serve more than 280,000 people each month, totaling over 38 million pounds of food served in fiscal year 2016.
RKD ran a one-day, triple-match email campaign that brought:
154%
increase in revenue compared to last August
$16,904
raised in one-day campaign
266%
increase in average gift from August year-over-year
154%
increase in revenue compared to last August
$16,904
raised in one-day campaign
266%
increase in average gift from August year-over-year
The Challenge
Email audience not previously donation-driven
Central California Food Bank was a new client to RKD, and this was the first email campaign sent for them. The client assumed their email audience was not donation-driven because of their response to email campaigns in the past.
The Solution
A one-day, triple-match campaign
To honor the one-year anniversary of CCFB’s new facilities and get email subscribers excited about donating, RKD implemented a one-day, triple-match email campaign. The message emphasized how the new facilities can hold more food and serve more neighbors, and, in celebration, all gifts for one day would be tripled to make an even bigger impact.
Breakthrough
Campaign exceeded projected revenue for the entire month
The one-day email campaign brought in more revenue than what was projected for the entire month of August. The email audience responded to the call-to-action email technique and showed their support for the Central California Food Bank with $16,904 in donations.
