RKD Group designed and implemented a pop-up email widget:
804
new emails into the system in 1 month
<50
emails acquired over previous 6 months
13%
decrease in email bounce rate
804
new emails into the system in 1 month
<50
emails acquired over previous 6 months
13%
decrease in email bounce rate
The Challenge
No way to bring in new email addresses
IVMF previously had no effective way of collecting email addresses on their website. The only way to sign up for email updates was through a “sign up for emails” footer at the bottom of the site buried under other links and tabs.

The Solution
A pop-up email widget
RKD Group designed a pop-up email widget to live at the bottom of their site. The widget, which only takes up 1/10th of the page and follows the users as they scroll, has a clear indication to sign up for updates.
