The Institute for Veterans and Military Families (IVMF) is a research institution housed at Syracuse University. IVMF offers programs in career, vocation, and entrepreneurship education and training to post-9/11 veterans and active-duty military spouses, as well as tailored programs to veterans of all eras. The IVMF also provides actionable and nationally impacting research, policy analysis and program evaluation, and works with communities and nonprofits across the nation to enhance service delivery for the 22.5 million veterans and their families throughout the United States.
RKD Group designed and implemented a pop-up email widget:
804
new emails into the system in 1 month
<50
emails acquired over previous 6 months
13%
decrease in email bounce rate
804
new emails into the system in 1 month
<50
emails acquired over previous 6 months
13%
decrease in email bounce rate
The Challenge
No way to bring in new email addresses
IVMF previously had no effective way of collecting email addresses on their website. The only way to sign up for email updates was through a “sign up for emails” footer at the bottom of the site buried under other links and tabs.
The Solution
A pop-up email widget
RKD Group designed a pop-up email widget to live at the bottom of their site. The widget, which only takes up 1/10th of the page and follows the users as they scroll, has a clear indication to sign up for updates.
Breakthrough
800-plus email signups
The email widget implementation accumulated 804 new email addresses within the first month of going live, and the email list continues to grow at a quick pace.
