RKD Group designed and implemented a pop-up email widget:

804

new emails into the system in 1 month

<50

emails acquired over previous 6 months

13%

decrease in email bounce rate

The Challenge

No way to bring in new email addresses

IVMF previously had no effective way of collecting email addresses on their website. The only way to sign up for email updates was through a “sign up for emails” footer at the bottom of the site buried under other links and tabs.

The Solution

A pop-up email widget

RKD Group designed a pop-up email widget to live at the bottom of their site. The widget, which only takes up 1/10th of the page and follows the users as they scroll, has a clear indication to sign up for updates.

Breakthrough

800-plus email signups

The email widget implementation accumulated 804 new email addresses within the first month of going live, and the email list continues to grow at a quick pace.

The email widget implementation accumulated 804 new email addresses within the first month of going live, and the email list continues to grow at a quick pace.