RKD’s test ask array resulted in:
30%
lift in average gift
55%
lift in net per piece
3%
lift in response rate
30%
lift in average gift
55%
lift in net per piece
3%
lift in response rate
The Challenge
Increasing mid-major gifts
For CHOP, the annual giving program has always been viewed as a cultivation ground for tomorrow’s major donor prospects. CHOP is always looking for solutions that will shorten the amount of time it takes for a donor to make a mid-level/major gift.

The Solution
Prioritizing donor giving capacity
RKD tested CHOP’s control ask array against a test version that prioritized a donor’s giving capacity over their recency, frequency, and monetary (RFM) history. When a donor’s wealth screening justified a higher ask than their RFM history, we would make a more aggressive ask.
