Using Momentum to Drive Donations
16,362
unique page views
41.97%
page conversion rate
17.61%
interaction rate
16,362
unique page views
41.97%
page conversion rate
17.61%
interaction rate
The Challenge
Highlighting a Newsworthy Event
When Pope Francis visited the U.S. in September 2016, Salesian Missions wanted to take advantage of this newsworthy event by highlighting Pope Francis’ connection with the Salesian order.

The Solution
An Integrated Digital Campaign
We designed and implemented a landing page dedicated to the Pope. In addition to explaining that Pope Francis was baptized by a Salesian priest, educated in a Salesian school, and encouraged in his vocation by a Salesian priest, our landing page offered a free prayer card to commemorate the Pope’s historic visit. This prayer card could be requested through the mail or downloaded digitally.
