Finding donors with the potential for major giving
In the midst of a capital campaign, the Humane Society of Tampa Bay needed a way to expand their pool of major donors. They came to RKD Group for help identifying prospects with the potential for large gifts within their current donor pool.
Using the major donor model
RKD Group used the major donor model to identify key targets from their file. Using historical data and machine learning, we were able to predict which of their donors were more likely to give major gifts. After running the analysis, we shared a list of donors that the Humane Society of Tampa Bay should add to their stewardship file for their capital campaign.