For more than 100 years, the Humane Society of Tampa Bay has been dedicated to ending animal homelessness and providing care and comfort for companion animals in need. Their adoption programs, affordable veterinary services, community outreach efforts and volunteer opportunities are essential to the health and well-being of animals across Tampa Bay.
THE CHALLENGE
Finding donors with the potential for major giving
In the midst of a capital campaign, the Humane Society of Tampa Bay needed a way to expand their pool of major donors. They came to RKD Group for help identifying prospects with the potential for large gifts within their current donor pool.
THE SOLUTION
Using the major donor model
RKD Group used the major donor model to identify key targets from their file. Using historical data and machine learning, we were able to predict which of their donors were more likely to give major gifts. After running the analysis, we shared a list of donors that the Humane Society of Tampa Bay should add to their stewardship file for their capital campaign.
breakthrough
Developing major relationships
The major donor model identified a couple that had previously given a single gift of $60 at an event in 2017. After adding them to the capital campaign mailing, the couple came back with a gift of $50,000! The Humane Society of Tampa Bay continued to develop their relationship with the couple, seating them with other major donors at events and engaging with them throughout the year. In 2020, they made their second major gift of $19,000.
