RKD implemented a 31 Days of Giving Campaign that brought:

136

gifts

$216

average gift size

$29,384

gross revenue

The Challenge

Increasing End-of-Year Giving Revenue

Connecticut Food Bank had created previous email campaigns that focused simply on donors giving in the final few days of December. We wanted to increase the amounts of gifts in December and build more of a sense of urgency to bring in more revenue during the busy December giving season.

The Solution

Extending Campaigns with #GivingTuesday

We decided to take this previous campaign a step further and implement it on #GivingTuesday as well as extend the end-of-year giving season throughout all of December. This campaign also featured a one day match.

Breakthrough

Impressive Email Response Rate

The average gift and response rate for email responses remained relatively high, similar to previous years. December giving for Connecticut Food Bank increased significantly since last year with an average gift size of $216 and 136 gifts given overall.

.

The average gift and response rate for email responses remained relatively high, similar to previous years. December giving for Connecticut Food Bank increased significantly since last year with an average gift size of $216 and 136 gifts given overall.