RKD implemented a 31 Days of Giving Campaign that brought:
136
gifts
$216
average gift size
$29,384
gross revenue
136
gifts
$216
average gift size
$29,384
gross revenue
The Challenge
Increasing End-of-Year Giving Revenue
Connecticut Food Bank had created previous email campaigns that focused simply on donors giving in the final few days of December. We wanted to increase the amounts of gifts in December and build more of a sense of urgency to bring in more revenue during the busy December giving season.

The Solution
Extending Campaigns with #GivingTuesday
We decided to take this previous campaign a step further and implement it on #GivingTuesday as well as extend the end-of-year giving season throughout all of December. This campaign also featured a one day match.
