Hurricane Harvey Fundraising Support

1,571

gifts

$129k

in direct mail gross revenue

$116k

raised with digital campaigns

“The Coast Guard Foundation has been working with RKD Group since 2010 and they have been instrumental in helping us transform as an organization. They are tremendously responsive to our needs and we always feel like their number one priority.”

Senior Vice President of Development

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The Challenge

Devastation in Houston

Hurricane Harvey had devastated Houston. 5,000 of the Coast Guard’s own members were affected by the devastation, and the foundation was working around the clock to help countless victims.

The Solution

Emergency Mailing & Digital Support

The teams at RKD Group needed to move quickly to support their Hurricane Harvey fundraising. A mailing was planned on Friday and mailed on Monday. Digital teams supported the efforts with targeted media and email campaigns, donations forms, lightboxes and landing pages.

Breakthrough

Support for Heroes in Houston

RKD Group was able to provide Hurricane Harvey fundraising support to the Coast Guard Foundation by deploying fundraising campaigns quickly. These additional appeals did not result in cannibalization of other planned appeals and the foundation continued to exceed budgeted projections for that year.

RKD Group was able to provide Hurricane Harvey fundraising support to the Coast Guard Foundation by deploying fundraising campaigns quickly. These additional appeals did not result in cannibalization of other planned appeals and the foundation continued to exceed budgeted projections for that year.