The Coast Guard Foundation is a national nonprofit organization supporting the men and women of the United States Coast Guard and their families.
Founded in 1969, the Coast Guard Foundation provides education, support and relief for the brave men and women, who enforce maritime law, protect our homeland and preserve the environment.
Hurricane Harvey Fundraising Support
1,571
gifts
$129k
in direct mail gross revenue
$116k
raised with digital campaigns
1,571
gifts
$129k
in direct mail gross revenue
$116k
raised with digital campaigns
“The Coast Guard Foundation has been working with RKD Group since 2010 and they have been instrumental in helping us transform as an organization. They are tremendously responsive to our needs and we always feel like their number one priority.”
Senior Vice President of Development
The Challenge
Devastation in Houston
Hurricane Harvey had devastated Houston. 5,000 of the Coast Guard’s own members were affected by the devastation, and the foundation was working around the clock to help countless victims.
The Solution
Emergency Mailing & Digital Support
The teams at RKD Group needed to move quickly to support their Hurricane Harvey fundraising. A mailing was planned on Friday and mailed on Monday. Digital teams supported the efforts with targeted media and email campaigns, donations forms, lightboxes and landing pages.
Breakthrough
Support for Heroes in Houston
RKD Group was able to provide Hurricane Harvey fundraising support to the Coast Guard Foundation by deploying fundraising campaigns quickly. These additional appeals did not result in cannibalization of other planned appeals and the foundation continued to exceed budgeted projections for that year.
