RKD Group rapidly implemented a disaster relief campaign, which resulted in:
+187%
calls to the organization
7x
conversions
12x
donations
+187%
calls to the organization
7x
conversions
12x
donations
The Challenge
Supporting Disaster Relief Needs
In 2017, the Hurricane Harvey flooding resulted in mass evacuations, and many found themselves in need of water, food, clothing and other nonperishable essentials. Houston Food Bank distributed these items to shelters in and around Houston to assist in disaster relief. Due to the sudden increase in demand for food assistance, the organization needed to generate awareness for their services, raise funds and recruit volunteers quickly.

The Solution
Optimize Google Ad Grants
RKD Group advised the Houston Food Bank to rapidly optimize their Google Ad Grants account to capture the increased search interest surrounding food needs, donations and volunteer opportunities related to the hurricane. Optimization strategies included updating branded ad copy, creating a Hurricane Harvey specific campaign and implementing sitelinks. Conversion tracking data allowed the organization to understand the direct impact of their Google Ads in disaster relief efforts.
