operation blessing international media

Cost-effective digital media strategy that delivered:

$500k

in revenue

2,300

total gifts

$76.44

cost to acquire

The Challenge

Drive Donations and Revenue

Operation Blessing International needed to increase their donations in a way that supported their current program, complementing their email, organic social media and direct mail strategies.

Full-Funnel Digital Media Fundraising

The Solution

Full-Funnel Digital Media Fundraising

RKD developed a multimedia approach around digital media. Google Ad Grants and Native Ads supported a top-of-funnel strategy. Paid Search, Facebook, and Banner Ads were used to drive conversions at the bottom of the funnel.

Full-Funnel Digital Media Fundraising

Breakthrough

Media-Driven Donations

A full-funnel digital media fundraising approach was able to quickly provide the results that Operation Blessing International was looking for. Within the first 8 months, our teams were able to drive almost $500,000 in revenue for the program, making over $120 at the point of donation.

A full-funnel digital media fundraising approach was able to quickly provide the results that Operation Blessing International was looking for. Within the first 8 months, our teams were able to drive almost $500,000 in revenue for the program, making over $120 at the point of donation.