Operation Blessing International (OBI) is a nonprofit 501(c)(3) humanitarian organization dedicated to demonstrating God’s love by alleviating human need and suffering in the United States and around the world.
Cost-effective digital media strategy that delivered:
$500k
in revenue
2,300
total gifts
$76.44
cost to acquire
$500k
in revenue
2,300
gifts
$76.44
cost to acquire
The Challenge
Drive Donations and Revenue
Operation Blessing International needed to increase their donations in a way that supported their current program, complementing their email, organic social media and direct mail strategies.
The Solution
Full-Funnel Digital Media Fundraising
RKD developed a multimedia approach around digital media. Google Ad Grants and Native Ads supported a top-of-funnel strategy. Paid Search, Facebook, and Banner Ads were used to drive conversions at the bottom of the funnel.
Breakthrough
Media-Driven Donations
A full-funnel digital media fundraising approach was able to quickly provide the results that Operation Blessing International was looking for. Within the first 8 months, our teams were able to drive almost $500,000 in revenue for the program, making over $120 at the point of donation.
