Our strategic omnichannel plan resulted in:

115%

lift in new and reactivated donors

44%

increase in average gift size

6,500

new donors

“RKD Group has over-delivered on every level. The team brought new strategy, hit every drop-date, and beat every projection. And not only did they make it easy, they made it fun.”

Mike Deckon, Director of Marketing, Portland Rescue Mission

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THE CHALLENGE

Stale strategy

When Portland Rescue Mission came to RKD, they were suffering from a host of challenges, including a stale strategy, lack of a strong digital plan, and poor-quality execution of print campaigns. This caused a dramatic decrease in new donors, shrinking their overall donor file. In addition, net revenue had been in decline for several years. They needed an immediate shift in direction to turn this decline around.

THE SOLUTION

Dynamic omnichannel strategy

RKD crafted a new dynamic, omnichannel strategy that implemented relevant and urgent messages, CTAs and engagement opportunities across digital media and direct mail. We focused on targeting and re-targeting the right audiences to build brand awareness and ultimately increase their donor file. We also ensured they were getting 100% accuracy in mail dates so there were no missed opportunities to reach donors.

breakthrough

Complete program turnaround

The omnichannel approach, leveraging COVID-19 generosity and solid best practices, resulted in a 115% lift in new and reactivated donors and a 44% increase in average gift size over the previous year. With more than 6,500 new supporters, Portland Rescue Mission is back on track!

The omnichannel approach, leveraging COVID-19 generosity and solid best practices, resulted in a 115% lift in new and reactivated donors and a 44% increase in average gift size over the previous year. With more than 6,500 new supporters, Portland Rescue Mission is back on track!