< Back to Results Dynamic omni-channel strategy results in program turnaround Challenge When Portland Rescue Mission came to RKD, they were suffering from a host of challenges, including a stale strategy, lack of a strong digital plan, and poor-quality execution of print campaigns. This had caused a dramatic decrease in new donors, shrinking their overall donor file. In addition, net revenue had been in decline for several years. They needed an immediate shift in direction to turn this decline around. Our Role Creative Direction Multichannel Strategy Direct Mail Digital Media 115% Lift in new and reactivated donors 6,500 New donors 44% Increase in average gift size Solution RKD crafted a new, dynamic, omnichannel strategy that implemented relevant and urgent messages, CTAs and engagement opportunities across digital media and direct mail. We focused on targeting and re-targeting the right audiences to build brand awareness and ultimately increase their donor file. We also ensured they were getting 100% accuracy in mail dates so there were no missed opportunities to reach donors. Results The omnichannel approach, leveraging COVID-19 generosity and solid best practices, resulted in a 115% lift in new and reactivated donors and a 44% increase in average gift size over the previous year. With more than 6,500 new supporters, Portland Rescue Mission is back on track! Click or drag to explore “RKD Group has over-delivered on every level. The team brought new strategy, hit every drop-date, and beat every projection. And not only did they make it easy, they made it fun.” More Results View allView all Acquisition is a year-round investmentRead more > Building a database to help a national organization reach new heightsRead more > Increased spend, ad grant optimizations help disaster relief effortsRead more > Decade-long partnership leads to dramatic omnichannel growthRead more >
