The SPCA of Texas is the leading animal welfare agency in North Texas. SPCA of Texas serves as an active resource center providing an array of program and services that bring people and animals together to enrich each other’s lives.
Our FY19 digital efforts brought in:
18.12%
increase in YOY online revenue
5.82%
increase in revenue from monthly donors
18.12%
increase in YOY online revenue
5.82%
increase in revenue from monthly donors
The Challenge
Year-over-year growth
SPCA of Texas was seeking to improve their year-over-year growth to meet projection goals in 2019. They came to RKD with the desire to implement new tactics to their existing digital campaigns to boost response and increase revenue to accomplish this.
The Solution
Diversified messaging
RKD implemented a strategy that took a more diversified approach to messaging in an attempt to not only meet projection numbers but exceed them. We integrated rescue stories into more frequent e-appeals that would increase the urgency to give. We added message segmentation targeting major donors for increased gift amounts. In addition to continuing triple-match campaigns, we introduced the first quadruple-match offer.
Breakthrough
Exceeding yearly projections
Our FY19 digital campaign exceeded projections! Overall online revenue grew by 18.12% year over year. In addition, SPCA of Texas also saw a 5.82% increase in revenue from monthly donors.
