Our FY19 digital efforts brought in:
18.12%
increase in YOY online revenue
5.82%
increase in revenue from monthly donors
18.12%
increase in YOY online revenue
5.82%
increase in revenue from monthly donors
The Challenge
Year-over-year growth
SPCA of Texas was seeking to improve their year-over-year growth to meet projection goals in 2019. They came to RKD with the desire to implement new tactics to their existing digital campaigns to boost response and increase revenue to accomplish this.

The Solution
Diversified messaging
RKD implemented a strategy that took a more diversified approach to messaging in an attempt to not only meet projection numbers but exceed them. We integrated rescue stories into more frequent e-appeals that would increase the urgency to give. We added message segmentation targeting major donors for increased gift amounts. In addition to continuing triple-match campaigns, we introduced the first quadruple-match offer.
