The Coast Guard Foundation is a national nonprofit organization supporting the men and women of the United States Coast Guard and their families.
Founded in 1969, the Coast Guard Foundation provides education, support and relief for the brave men and women, who enforce maritime law, protect our homeland and preserve the environment.
Strategic Donor Targeting
17.29%
increase in new donor acquisitions
$269
average gift
32.05%
retention rate
17.29%
increase in new donor acquisitions
$269
average gift
32.05%
retention rate
“The Coast Guard Foundation has been working with RKD Group since 2010 and they have been instrumental in helping us transform as an organization. They are tremendously responsive to our needs and we always feel like their number one priority.”
Senior Vice President of Development
The Challenge
Increasing Email File Size
The Coast Guard Foundation wanted to grow their house email file with digital media. That’s a short and simple goal until you peek under the hood of the idea. For this initiative to be a success, the emails need to be high quality—meaning from people who have legitimate affinity for an organization like the Coast Guard Foundation.
The Solution
Data-Based Strategy
RKD developed targeting strategies by aggregating data from existing channels, including direct mail, list research, email performance insights, and website analytics.
Once the targeting was established, RKD went to work creating the right offer. We built a campaign designed toward boating enthusiasts and the niche topics of interest they follow.
Breakthrough
Successful Targeting
Through careful targeting and placing the right offer to the right people, RKD was able to integrate brand goals with the target market. Ever since, the performance has been incredible.
Successful campaigns require deeper planning. It’s about finding the right combination of channels, traffic opportunities, and conversion strategies along with the creative concept that makes a campaign effective.
