Optimization of Peer-to-Peer Drives Digital Growth
384%
increase in
social following
660%
increase in shared
social content
128%
increase in
fundraisers
384%
increase in
social following
660%
increase in shared
social content
128%
increase in
fundraisers
The Challenge
Optimizing P2P Fundraising
The American Kidney Fund launched their peer-to-peer program, KidneyNation, to middling success. Personal fundraising is one of the most complex and difficult conversions to achieve, so they turned to RKD. Our aim was to help them find new ways to get users to sign up for individual do-it-yourself fundraising campaigns.

The Solution
Breakthrough Strategy to Build Awareness
RKD developed a strategy that included recruitment targeting via digital media as well as site optimization. The multi-layer approach built awareness of the P2P program, built interest in the reason to start a campaign and presented an offer for DIY fundraising.
