The Food Bank of Northern Indiana serves Elkhart, LaPorte, Kosciusko, Marshall, Starke and St. Joseph counties. They actively partner with local and national manufacturers, wholesalers and retailers, food growers, packers and brokers to procure food.
“As the COVID-19 pandemic unfolded, there were so many unknowns, we were in various stages of other campaigns and I didn’t know how this appeal would affect giving. So grateful to work with the AMAZING RKD Group team who gets what we do.”
Marijo Martinec, Executive Director and CEO at Food Bank of Northern Indiana
Our emergency appeal resulted in:
$101,174
raised
20.2%
response rate
$18
revenue over cost
$101,174
raised
20.2%
response rate
$18
revenue over cost
The Challenge
Need for emergency food assistance
When COVID-19 began to spread across the U.S. in March, food banks immediately saw an increase in demand. Food Bank of Northern Indiana was no different. We needed to act fast to reach donors and ask for their support during this time of need.
The Solution
Additional emergency appeal
RKD partnered with the client to adjust current mailings by updating copy and adding buck slips to call out the growing need the food bank was experiencing. However, we felt we needed to make even more of an impact. Since the food bank didn’t have a mailing planned for April, we developed an additional emergency mailing that appealed to donors during this heightened time to give.
Breakthrough
Donors provide relief
The emergency appeal raised $101,174 with a response rate of 20.2%, making this one of their highest grossing appeals to date. The revenue over cost came in at $18. Even better, the other appeals surrounding this additional mailing were not affected and are still hitting goals.
