< Back to Results Increased spend, ad grant optimizations help disaster relief efforts Challenge The COVID-19 pandemic created unexpected job loss for many people throughout North Carolina. Because of this, the Food Bank of Central & Eastern North Carolina saw an increase in demand for their services. In order to meet this demand and stay true to their mission of feeding families while ensuring the health and safety of their community, the food bank needed to shift their search strategy to reach both those in need and those able to donate. Our Role Google Ad Grant Management Diaster Fundraising Digital 504% Rise in clicks 294% Increase in impressions 1,283% Increase in donations Solution RKD created COVID-19 ads and keywords to attract more relevant traffic and raise awareness of the food bank’s COVID-relief efforts for those who may not have known about it. Additionally, we submitted the food bank’s Google Ad Grant program for additional funding. We were able to secure an increased budget, starting April 13 through June, at $658 per day compared to the standard $330 each day. Results The digital optimizations aided in the overall COVID-relief efforts for the food bank. Their Google Ad Grant campaigns saw a 504% increase in clicks and a 294% rise in impressions. Donations were also up by 1,283%, helping the food bank help those who need it most. Click or drag to explore “It is great to know that we can get word out to people who need help and to people who want to help at no additional cost to the Food Bank. We want to be as accessible during this time as we can, so the Grant helps us with that.” More Results View allView all Acquisition is a year-round investmentRead more > Building a database to help a national organization reach new heightsRead more > Increased spend, ad grant optimizations help disaster relief effortsRead more > Decade-long partnership leads to dramatic omnichannel growthRead more >
