RKD Direct Point’s competitive analysis and package development led to:

4.06%

increase in response rate

$30.64

average gift size

The Challenge

Donor acquisition program previously not prioritized in budget

STCC’s acquisition program had been put on hold for several years. However, the fundraising team acquired additional budget to make an investment in donor acquisition. RKD Direct Point went to work immediately to develop a new comprehensive donor acquisition program.

The Solution

A comprehensive competitive analysis

Our first step was to perform a competitive analysis within the market to determine what was working and what was not. We then developed the package on what offers, premiums and trade lists performed best in the industry, while incorporating the Save the Children brand.

Breakthrough

Success results in two additional prospect campaigns

The appeal received an increase in response rate and average gift size, which beat STCC’s revenue goal significantly. This success resulted in dropping two additional prospect campaigns as a part of Save the Children Canada’s annual calendar.

The appeal received an increase in response rate and average gift size, which beat STCC’s revenue goal significantly. This success resulted in dropping two additional prospect campaigns as a part of Save the Children Canada’s annual calendar.