Save the Children Canada (STCC) is dedicated to reaching vulnerable children in more than 120 countries around the world, including Canada. Every day they ensure children survive, are protected from harm and have the opportunity to learn. When crisis strikes, they are the first on the ground and the last to leave, helping children regardless of who they are or where they live.
RKD Direct Point’s competitive analysis and package development led to:
4.06%
increase in response rate
$30.64
average gift size
4.06%
increase in response rate
$30.64
average gift size
The Challenge
Donor acquisition program previously not prioritized in budget
STCC’s acquisition program had been put on hold for several years. However, the fundraising team acquired additional budget to make an investment in donor acquisition. RKD Direct Point went to work immediately to develop a new comprehensive donor acquisition program.
The Solution
A comprehensive competitive analysis
Our first step was to perform a competitive analysis within the market to determine what was working and what was not. We then developed the package on what offers, premiums and trade lists performed best in the industry, while incorporating the Save the Children brand.
Breakthrough
Success results in two additional prospect campaigns
The appeal received an increase in response rate and average gift size, which beat STCC’s revenue goal significantly. This success resulted in dropping two additional prospect campaigns as a part of Save the Children Canada’s annual calendar.
