RKD's competitive analysis and package development led to:
4.06%
increase in response rate
$30.64
average gift size
4.06%
increase in response rate
$30.64
average gift size
The Challenge
Donor acquisition program previously not prioritized in budget
STCC’s acquisition program had been put on hold for several years. However, the fundraising team acquired additional budget to make an investment in donor acquisition. RKD Group went to work immediately to develop a new comprehensive donor acquisition program.

The Solution
A comprehensive competitive analysis
Our first step was to perform a competitive analysis within the market to determine what was working and what was not. We then developed the package on what offers, premiums and trade lists performed best in the industry, while incorporating the Save the Children brand.
