A new website delivered:

258.2%

increase in conversion rate

179.9%

lift in mobile revenue

65.5%

increase in overall revenue

“Our new website is a huge improvement in user experience, making it easy for those who want to get involved to find ways to connect. RKD’s work has played an enormous role in deepening donor connections and helping our ministry shine as a light of hope in our city.”

 

Barb Vanderburgh, Vice President of Advancement, Milwaukee Rescue Mission

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THE CHALLENGE

Outdated website needed a refresh

Milwaukee Rescue Mission had an outdated website that needed an update ahead of the crucial holiday fundraising season. They knew they needed a partner who could leverage creativity and collaboration with best practices and new insights. Their website needed to serve multiple audiences. Website visitors could be wanting to help with a donation or to volunteer. And some visitors could be needing help, recovery, education or a night’s shelter. With such a short time frame, we knew there wasn’t room for errors or adjustments.

THE SOLUTION

A focus on user experience and storytelling

We know that success is measured in fundraising revenue, so RKD worked with the mission to build a website that has both a fundraising focus and reflects the true authenticity of the organization’s brand. We prioritized SEO, user experience and mobile responsiveness, providing donors with clear calls to action that drive donations. In addition, we added functionality to support a newsletters page, a brand-new blog and form integration with their email marketing tool.

Throughout it all we weaved in their story, which is crucial to who they are as an organization. This elevated level of storytelling gave visitors a true look at the impact the mission has on the individuals they serve every day.

Most importantly, we ensured that the Milwaukee Rescue Mission team had the knowledge and tools they needed to maintain their website in-house once our work was done. Our team provided their staff with extensive training and support on the platform and all the ins and outs of their new website.

breakthrough

Driving conversion

Milwaukee Rescue Mission’s new website not only gave them the new look and feel they were needing, but it also increased donation conversion rate by 258.2%. By prioritizing mobile responsive pages and overall user experience, the mission saw a 179.9% lift in mobile revenue and a 65.6% increase in overall revenue.

Milwaukee Rescue Mission’s new website not only gave them the new look and feel they were needing, but it also increased donation conversion rate by 258.2%. By prioritizing mobile responsive pages and overall user experience, the mission saw a 179.9% lift in mobile revenue and a 65.6% increase in overall revenue.