RKD created a high-touch appeal that brought:
increase in net revenue from 2017
increase in average gift size
gifts of $1000 or more
increase in revenue
increase in gifts
increase in new donors
Increasing Average Gift Amount
The Salvation Army’s Camp Appeal performed consistently year over year, but RKD saw the potential for increased mid-level donor giving. By enhancing the current control package, our goal was to increase net revenue through a higher average gift.
Enhancing the Camp Voucher Package
We introduced a high touch, mid-level package that looked like it was personally assembled for the donor. The package included a hand addressed envelope and reply, a proposal that outlined how donors could support the Camp Scholarship program, the major giving officer’s contact information and static arrays linked to specific gift amount benefits.