RKD created a high-touch appeal that brought:
99.98%
increase in net revenue from 2017
$67.31
increase in average gift size
69
gifts of $1000 or more
52%
increase in revenue
45%
increase in gifts
42%
increase in new donors
The Challenge
Increasing Average Gift Amount
The Salvation Army’s Camp Appeal performed consistently year over year, but RKD saw the potential for increased mid-level donor giving. By enhancing the current control package, our goal was to increase net revenue through a higher average gift.

The Solution
Enhancing the Camp Voucher Package
We introduced a high touch, mid-level package that looked like it was personally assembled for the donor. The package included a hand addressed envelope and reply, a proposal that outlined how donors could support the Camp Scholarship program, the major giving officer’s contact information and static arrays linked to specific gift amount benefits.
