Founded in 1982 in New Haven, Connecticut Food Bank partners with food retailers, growers, donors and volunteers to source food and distribute it through a network of community-based programs. Nearly 270,000 people in their service area are food insecure; more than 79,000 children struggle with hunger.
“Having a Google Grant has allowed us to quickly connect our community with the resources they need, whether it is searching for help from a local food pantry or donating to the food bank to help support our neighbors who desperately need assistance.”
-Paul Shipman, Senior Director, Marketing, Communications and Government Relations
Our disaster relief optimizations resulted in:
2,127%
increase in conversions
671%
lift in clicks
406%
rise in impressions
2,127%
increase in conversions
671%
lift in clicks
406%
rise in impressions
The Challenge
Drastic rise in demand
During the COVID-19 pandemic, Connecticut Food Bank saw a drastic increase in demand for its services. The food bank needed a way to reach more donors and provide updates to those in need of food. Their Google Ad Grant account was already maxing out their allotted daily spend.
The Solution
Additional pandemic funding from Google
Through RKD’s relationship with the Google Certified Professionals Community, we were able to help Connecticut Food Bank apply for additional funding during the pandemic. Although they were already maxing out their spend, they were approved to receive a 50% increase to their daily spend budget.
Breakthrough
Increase in conversions
Between the increase in spend and the disaster relief optimizations made to the ads, Connecticut Food Bank saw a 2,127% increase in year-over-year conversions. Clicks rose by 671%, and impressions increased by 406%.
