American Bible Society works nationally and globally to provide God’s written word to places that wouldn’t normally have access. Through translation, distribution and ministry partnerships, American Bible Society aims to see 100 million people engaged with the Bible in the next ten years.
RKD built a Digital Media strategy that brought:
58%
increase in new donors
$68.72
average gift from new donors
$41.03
net revenue per donor in
the fiscal year
58%
increase in new donors
$68.72
average gift from new donors
$41.03
net revenue per donor in
the fiscal year
“Our partnership with RKD Group has been critical and we are thankful for their expertise in campaign development, audience targeting, media planning and placement.”
Senior Manager, Digital Fundraising
THE CHALLENGE
Big Plans for Expansion
American Bible Society had lofty plans for expansion, requiring a new strategy for donor acquisition and mobile optimization. In order to meet our clients goals, RKD Group needed to provide innovative communication tactics and digital strategies to the current annual acquisition plans.
THE SOLUTION
Targeted and Consistent Messaging
Goals required a strategy built around targeting the right audience, efficiently and consistently. RKD modeled donor acquisition by mirroring the demographics and donor patterns of direct mail lists. Digital media fundraising campaigns used a mix of digital channels, to consistently target audiences all year long.
results
New Digitally Acquired Donors
Using digital media fundraising to achieve goals for expansion and targeting the right people for the right amount of time proved to be the best way for American Bible Society to grow their donor file. Analytics provided the optimal target audience. Digital media enabled them to share their story and build relationships with their future donors.
