ARL’s first Day of Giving brought in:
$68,387
in revenue
45.97%
of revenue raised through the website
$18,748
in peer-to-peer Facebook donations
$68,387
in revenue
45.97%
of revenue raised through the website
$18,748
in peer-to-peer Facebook donations
THE CHALLENGE
Creating an annual Day of Giving
The Animal Rescue League of Iowa was looking for an out-of-the-box way to mix up their fundraising efforts. Based on RKD’s recommendations, ARL decided to create an annual “Day of Giving.” For the inaugural event, they set a revenue goal of $40,000 and asked us to create and implement a strategy that drove revenue, supported their event efforts and set the bar for the future.

THE SOLUTION
Multichannel digital strategy
RKD promoted the Day of Giving with a pre-event email, three day-of emails and a lightbox. The language in the pre-event email promoted the Day of Giving and informed donors that a Facebook Fundraiser had also been created to support the event. ARL has a strong Facebook audience and often raises a large percentage of their revenue on the platform, so we knew this was a must for their event.
