RKD’s email program produced:
85%
increase in email revenue
284%
increase in number of gifts through email
$380,000
raised from email alone
85%
increase in email revenue
284%
increase in number of gifts through email
$380,000
raised from email alone
The Challenge
Focusing on email-based fundraising efforts
As a new client, St. Mary’s Food Bank wanted to leverage RKD’s expertise in digital marketing and food bank fundraising to create a new digital program focused entirely on generating revenue from email marketing efforts.

The Solution
Using strategic tactics to increase sends
First, we started by improving their direct mail-themed emails by using language that spoke more to the donor. In addition, RKD also created two award-winning digital-only campaigns for #GivingTuesday and 31 Days of Giving in December. By increasing segmentation and using strategic tactics like re-sends and faux forwards, we were able to send 20 more emails than the previous year’s campaign total.
