RKD’s email program produced:

85%

increase in email revenue

284%

increase in number of gifts through email

$380,000

raised from email alone

The Challenge

Focusing on email-based fundraising efforts

As a new client, St. Mary’s Food Bank wanted to leverage RKD’s expertise in digital marketing and food bank fundraising to create a new digital program focused entirely on generating revenue from email marketing efforts.

The Solution

Using strategic tactics to increase sends

First, we started by improving their direct mail-themed emails by using language that spoke more to the donor. In addition, RKD also created two award-winning digital-only campaigns for #GivingTuesday and 31 Days of Giving in December. By increasing segmentation and using strategic tactics like re-sends and faux forwards, we were able to send 20 more emails than the previous year’s campaign total.

Breakthrough

Growing revenue with digital-only campaigns

By increasing the focus on their email program, St. Mary’s saw an email-specific revenue growth of 85%, with 284% more donations through email than the previous fiscal year. The two digital-only campaigns brought in more revenue than all the previous year’s email campaigns combined.

By increasing the focus on their email program, St. Mary’s saw an email-specific revenue growth of 85%, with 284% more donations through email than the previous fiscal year. The two digital-only campaigns brought in more revenue than all the previous year’s email campaigns combined.