St. Mary’s Food Bank is truly a community-based organization. Individual donors, corporate donors, and private grants help feed hungry individuals and families in the area. Serving nine of Arizona’s 15 counties, St. Mary’s is committed to volunteerism, building community relationships and improving the quality of life for Arizonans in need.
RKD’s email program produced:
85%
increase in email revenue
284%
increase in number of gifts through email
$380,000
raised from email alone
85%
increase in email revenue
284%
increase in number of gifts through email
$380,000
raised from email alone
The Challenge
Focusing on email-based fundraising efforts
As a new client, St. Mary’s Food Bank wanted to leverage RKD’s expertise in digital marketing and food bank fundraising to create a new digital program focused entirely on generating revenue from email marketing efforts.
The Solution
Using strategic tactics to increase sends
First, we started by improving their direct mail-themed emails by using language that spoke more to the donor. In addition, RKD also created two award-winning digital-only campaigns for #GivingTuesday and 31 Days of Giving in December. By increasing segmentation and using strategic tactics like re-sends and faux forwards, we were able to send 20 more emails than the previous year’s campaign total.
Breakthrough
Growing revenue with digital-only campaigns
By increasing the focus on their email program, St. Mary’s saw an email-specific revenue growth of 85%, with 284% more donations through email than the previous fiscal year. The two digital-only campaigns brought in more revenue than all the previous year’s email campaigns combined.
