RKD implemented a traffic-driving campaign that brought:


engaged sessions


click-through rate


total donations

The Challenge

Increasing Reach and Site Engagement

The American Bible Society needed a new strategy to improve upper funnel tactics. By increasing reach and site engagement, we would be able to meet their prospecting and awareness goals.

The Solution

Native Advertising

Native advertising was the best solution for two reasons, they are great traffic drivers and allow you to target specific audiences.

Using their current audience, we were able to target similar demographics to find the ideal potential donor.


Finding New Donors

Our engagement focused strategy generated 5,297 sessions with a high average session duration of 18:59 minutes.

Because of the targeting and placement capabilities of native advertising, American Bible Society was able to reach not only a new audience, but the right audience.

Launching digital media donor acquisition was the perfect move for St. Labre Indian School. Digital media is an effective way to target new and current audiences. Deepening relationships with your current donors and connecting with prospective, supplementing your traditional direct response efforts.