RKD implemented a traffic-driving campaign that brought:
5,297
engaged sessions
.20%
click-through rate
87
total donations
5,297
engaged sessions
.20%
click-through rate
87
total donations
The Challenge
Increasing Reach and Site Engagement
The American Bible Society needed a new strategy to improve upper funnel tactics. By increasing reach and site engagement, we would be able to meet their prospecting and awareness goals.

The Solution
Native Advertising
Native advertising was the best solution for two reasons, they are great traffic drivers and allow you to target specific audiences.
Using their current audience, we were able to target similar demographics to find the ideal potential donor.
