RKD implemented a traffic-driving campaign that brought:

5,297

engaged sessions

.20%

click-through rate

87

total donations

The Challenge

Increasing Reach and Site Engagement

The American Bible Society needed a new strategy to improve upper funnel tactics. By increasing reach and site engagement, we would be able to meet their prospecting and awareness goals.

The Solution

Native Advertising

Native advertising was the best solution for two reasons, they are great traffic drivers and allow you to target specific audiences.

Using their current audience, we were able to target similar demographics to find the ideal potential donor.

Breakthrough

Finding New Donors

Our engagement focused strategy generated 5,297 sessions with a high average session duration of 18:59 minutes.

Because of the targeting and placement capabilities of native advertising, American Bible Society was able to reach not only a new audience, but the right audience.

Our engagement focused strategy generated 5,297 sessions with a high average session duration of 18:59 minutes.

Because of the targeting and placement capabilities of native advertising, American Bible Society was able to reach not only a new audience, but the right audience.