RKD implemented a traffic-driving campaign that brought:
increase in revenue
increase in gifts
increase in new donors
Increasing Reach and Site Engagement
The American Bible Society needed a new strategy to improve upper funnel tactics. By increasing reach and site engagement, we would be able to meet their prospecting and awareness goals.
Native advertising was the best solution for two reasons, they are great traffic drivers and allow you to target specific audiences.
Using their current audience, we were able to target similar demographics to find the ideal potential donor.