American Bible Society works nationally and globally to provide God’s written word to places that wouldn’t normally have access. Through translation, distribution and ministry partnerships, American Bible Society aims to see 100 million people engaged with the Bible in the next ten years.
RKD implemented a traffic-driving campaign that brought:
5,297
engaged sessions
.20%
click-through rate
87
total donations
5,297
engaged sessions
.20%
click-through rate
87
total donations
The Challenge
Increasing Reach and Site Engagement
The American Bible Society needed a new strategy to improve upper funnel tactics. By increasing reach and site engagement, we would be able to meet their prospecting and awareness goals.
The Solution
Native Advertising
Native advertising was the best solution for two reasons, they are great traffic drivers and allow you to target specific audiences.
Using their current audience, we were able to target similar demographics to find the ideal potential donor.
Breakthrough
Finding New Donors
Our engagement focused strategy generated 5,297 sessions with a high average session duration of 18:59 minutes.
Because of the targeting and placement capabilities of native advertising, American Bible Society was able to reach not only a new audience, but the right audience.
