RKD’s strategic digital program resulted in:
25%
growth in overall online revenue
243%
increase in email revenue
152%
increase in number of gifts through email
25%
growth in overall online revenue
243%
increase in email revenue
152%
increase in number of gifts through email
The Challenge
A digital program only supporting direct mail
Utah Food Bank had done several digital campaigns internally in the past. However, they were only utilizing digital tools to create companion emails for their direct mail program. Aside from these emails, they felt the need for a more intentional strategy for their existing digital program.

The Solution
Robust digital strategy
In FY19, the food bank moved to a more robust digital program, including a defined strategy, emails, lightboxes, and continual reporting. In conjunction with their existing companion emails, RKD created exclusive, digital-only match campaigns for Hunger Action Month, #GivingTuesday, and EOY giving.
