RKD’s digital media strategy resulted in:

$1.86

overall cost per acquisition

35,000+

leads generated

THE CHALLENGE

Expanding lead generation efforts

Prior to partnering with RKD Group, Save the Children ran a digital lead generation program that was used to fuel donor and sponsor acquisition. They came to RKD with the request to help them develop a new media campaign so they could boost email address lead generation even further, increasing file engagement and revenue raised.

THE SOLUTION

Using quizzes to generate leads

RKD developed a creative campaign that engaged prospects and aligned with Save the Children’s mission. The media-driven campaign centered around three short quizzes based on key programs and initiatives – child trafficking, child safety and USA statistics. We then used three different targeted Facebook Ads that drove potential leads to the quizzes. In order to receive their results, prospects had to provide their email address to Save the Children. We also tested match incentive messaging within the Facebook Ad copy to create urgency.

breakthrough

Reduction in CPA

RKD’s campaign and media placement strategy was a quick success, with the overall average cost per acquisition coming in at $1.86! So far, the lead generation campaign has brought in more than 35,000 email addresses to Save the Children’s file.

RKD’s campaign and media placement strategy was a quick success, with the overall average cost per acquisition coming in at $1.86! So far, the lead generation campaign has brought in more than 35,000 email addresses to Save the Children’s file.