For 100 years, Save the Children has been giving children in the U.S. and around the world a healthy start in life, the opportunity to learn and protection from harm. When crisis strikes, they are among the first to respond and the last to leave. Save the Children does whatever it takes to save children, transforming their lives and the future we share.
RKD’s digital media strategy resulted in:
$1.86
overall cost per acquisition
35,000+
leads generated
$1.86
overall cost per acquisition
35,000+
leads generated
THE CHALLENGE
Expanding lead generation efforts
Prior to partnering with RKD Group, Save the Children ran a digital lead generation program that was used to fuel donor and sponsor acquisition. They came to RKD with the request to help them develop a new media campaign so they could boost email address lead generation even further, increasing file engagement and revenue raised.
THE SOLUTION
Using quizzes to generate leads
RKD developed a creative campaign that engaged prospects and aligned with Save the Children’s mission. The media-driven campaign centered around three short quizzes based on key programs and initiatives – child trafficking, child safety and USA statistics. We then used three different targeted Facebook Ads that drove potential leads to the quizzes. In order to receive their results, prospects had to provide their email address to Save the Children. We also tested match incentive messaging within the Facebook Ad copy to create urgency.
breakthrough
Reduction in CPA
RKD’s campaign and media placement strategy was a quick success, with the overall average cost per acquisition coming in at $1.86! So far, the lead generation campaign has brought in more than 35,000 email addresses to Save the Children’s file.
