Strategy & Execution
RKD has a dedicated team of strategists whose sole focus is creating customized direct mail programs tailored to the unique needs of your organization. With our decades of experience in nonprofit marketing, you’re able to leverage invaluable learnings gleaned over many years across a myriad of verticals.
It’s this edge that enables us to drive more long-term net revenue for your cause. Increasing new donors. Cultivating existing donors. Raising giving activity. Reactivating disengaged constituents. Exceeding fundraising expectations.
It all comes down to the numbers. Which is why our data scientists maintain a rigorous multivariate testing model across every phase of your multichannel marketing plan. This translates into detailed reports with measured results that are easy to understand and act upon — continually optimizing our approach to maximize your return.
See how we're creating breakthroughs
Increasing Gift Sizes
The Braille Institute utilized a multivariate testing strategy to reveal what story would increase the appeal’s effectiveness. See how we increased their average gift size, reduced costs and increased revenue.
Explore Our Breakthrough Services
There’s data behind our digital with actionable insights pulled from every piece of information.
Direct response programs thrive through advanced analytics, list segmentation and multivariate testing.